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5 SEM Tips To Improve Your PPC Score By Careful Monitoring

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Why Monitor your Competitors?monitor

In the highly competitive PPC world, it is essential to monitor your competitors, network, industry leaders and your partners to better plan and implement your PPC Campaign. It is highly essential to determine the Industry benchmark to understand where the Industry as a whole is heading with respect to its PPC goals. By monitoring the competitors you can gain vital information necessary to optimize or build your campaign. It is also important to learn about what the professionals in the domain are currently working on. Monitoring the competition can also help in planning your budget for present or future campaigns. It helps to know what your competitor is spending and how cost effective is their campaign. Monitoring the competitors is not only necessary for businesses but also for consultants. The consultants or agencies can showcase their benchmarking skills and optimize their performance. Moreover the consultants can also identify their target customers.

The 5 valuable SEM tips given below will help you to improve your PPC performance by carefully monitoring your competitors.

1. Analyse the competition in your industry 

You need to monitor and carefully analyse what your competitors are doing and also benchmark your current position in the market. This will help you to stay ahead in the PPC score and quality as compared to your closest rivals. Analysing your own data and setting internal benchmarks will not give you the market picture and whether you are beating your competitors over time. You need to be able to determine whether you have been trending over time.  It is recommended that you perform a historical analysis of the competitiveness of your Industry sector with respect to the frequency and quality of their PPC campaigns. In other words you need to learn about competitors and your share of voice.

2. Analyse the frequency of ads posted by your competitors 

You need to carefully analyse the ads that are being posted by your competitors the most. The frequency of ads is an important factor to determine the importance given by your competition to that specific ad. You can compare data for a specific occasion like Christmas or some other major event like the FIFA World Cup. You can find out whether your competitor is pushing a particular product and whether the higher visibility will have any effect on your own similar product. Thus increased visibility is very important for winning new customers.

3. Do not underestimate the opportunities in other Search engines

You should look at opportunities in other search engines like Bing, Yahoo etc. in addition to the market leader Google. It is imperative to determine which search engines are being used by your competitors. It’s necessary that you do not lose any target audience just because you are sticking to a single search engine.

4. Evaluate your campaign budget 

PPCYou need to find out whether you are spending a lot of money, too less or you have managed to spend just the right amount on your PPC campaign. You need to analyse all the companies in your sector and divide them into tiers corresponding to huge spenders, low spenders and the medium spenders. Benchmarking your spending against your peer group will increase your efficiency in terms of the PPC score and visibility. Larger firms will obviously have bigger budgets and thus will be more visible and which will translate into higher sales. The main point is to compare your total spending to relevant spending tiers.

5. Pay attention to performance of ads in different geographies

You need to carefully determine which geographical regions are being targeted by your competitors and devise your geographic strategy accordingly. A locally targeted ad works better than a nonspecific one, therefore focus is necessary for your ads.

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