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5 Sound Email Marketing Tips For A Modern Day Business

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These days when social networking platforms are ruling the roost, marketer are forgetting the importance of the most powerful and widely used marketing channel Emails. Its very important to give equal importance to email marketing campaigns since it is one of the proven channels which can boost the customer loyalty and increase traffic to  your webpage. Mostly marketers restrain from widely using this channel due to lack of time and lack of skills/knowledge in email usage regulations. Partnering with the right Email service providers (ESP) who are well versed in email regulations and spamming laws can ease your burden. Below are the 5 sound email marketing tips for modern day business:

  • Understand Your Audience

Before launching any of your email campaigns it is essential to understand the customer’s interest in different areas viz. product offers, newsletters etc. Accordingly you can segment the list which can prove fruitful for the remaining campaigns. Also this can help us in customizing the email for each prospective customer.

  • Use Email Template Which Blends With Your Brand

Always use email templates which are consistent with your company’s brand identity. This helps customers to immediately recognize your brand and respond accordingly. Also ensure that the template is simple and mobile friendly, so that it is convenient for all.

  • Give Importance To Customer Engagement

It is important that on all the email campaigns you should have a Call To Action (CTA) for the customers. Without which the customers will not actively engage and this will prove to be a waste of time for your marketing campaigns. The emails should capture the attention of the audience as well as ask the customer what you want them to do.

  • Keep The Content Short

We know this is the era where people use many digital devices from desktop computers, tablets to smartphones. People consume the content in different ways based on the device they are using and definitely the reading experience indeed different. So the best way is to make content clear, concise  and up to the point which is flexible on all device platforms.

  • Improve And Learn From Past Email Campaigns

The success of any email campaign depends upon the new marketing strategies being adopted time to time. Always keep track of your past email analytic metrics which can prove beneficial in modifying the marketing techniques. Develop new ideas, test and evaluate the results. Email marketing is always a continuous learning process.

  • Email-Marketing

  • Digital-Marketing

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