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6 Google Analytics Tips For Result-Oriented Web Analytics Exercise

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Actions bring data, which bring along the ‘need’ to analyze it. As the amount of data increases so does the need of tools which can report and analyze it. All the tools have some regular reporting features and also have some really advanced ones too. Which one is exactly the one you require is the real question. Google Analytics is one of the many analytics tools available in market to help you in your analysis of your web presence.

Below are the tips you can use for the result oriented analysis of your online data.

1. Sources Report:

The pie of the Source overview is a good place to start with as it gives you and overall view of the source of the traffics on your website. If your paid campaigns are not mapped in Google Analytics (GA), then its time do so. As shown in the graphic below, there is no paid campaign in the list hence, an incomplete view.


You would also benefit from further drilling down to the details of the paid search campaign and how they are performing. You may also like to compare how your Organic and Paid campaigns are performing. You will be astonished with the kinds of insight you get for your business.

2. Study Your Page Load Time:

How does it feel when you open a site you are interested in and the page takes ‘loads’ of time to load? Not a good experience, right? Yes, and hence same is the feeling for your website when a customer visits yours. Therefore, it is important for you to keep measuring your site load time and correct any delay immediately. You don’t want to lose out on your customers even though you may have the best of anything on your site.

3. Conversion Funnels Report:

One of the better features of GA is that it allows you to follow your visitors. It allows you to track their path like a detective and in the way help you find the exact point they move out, with or without paying you.

The conversion path can be three or four pages or may be less. What is your abandonment rate and is it too high? Is there a better way to make money from the people who really want to give you their money?

Applying funnels help you in answering the above and other related question.

4. Mobile Devices Report:

One of the best things in GA is the mobile device tracking, with the world going upwardly mobile with all the latest gadgets and gizmos. Under Audience > Mobile > Devices and click on Select A Metric >Goal Conversion Rate. This way, you can check the conversions on your site for the mobile users.

The results can throw data which may or may not be distinct from non-mobile devices. However, you may want to look into the demographics of mobile users and target them accordingly.

5. Add Cross-Domain Tracking In Your GA:

Businesses purchase multiple domains for many reasons. Hence, it makes it important to track the domains and customer’s movement across the domains if you have the cross linking between them.

If the setting is not there, then it may seem to show that the visitor has dropped off when in reality he just moved to different domain. If the tracking is there, then it will be one visit which gives you an insight of the visitor track till the purchase/drop off.

6. Historical Traffic Trends Report:

We always learn from past. And GA helps us to it. Yes, only when you have the data from the period you wish to have it now for your use. If yes, then it can give you many insights like at what time you should start you emails, the days you should send them to have the maximum readability, any changes in the campaigns you did and their results among others.


If one is able to master the standard set we set out with, it will give them an above average understanding of the site performance.

  • web-analytics

  • There are 2 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      It is indeed an informative post. Some questions: What do you mean by “page takes ‘loads’ of time to load?”. Do you mean ‘spying’ at conversion funnel? I think it would be nice to use the word “Tracking”. What do you mean by ‘domain’? Do you mean different industry verticals or different businesses /markets? Please clarify.

    • 5 years ago

      Vijayant Sharma   /   Reply

      Dear Indrajit,

      Thank you for reading my post. To answer your queries, by “loads” of time means ‘taking long time’ to load. As for the words used in regards to the conversion funnel, I do not mean “spying”on it, as you do not spy on your own website’s data. The idea here is to look minutely into the details and the path followed by your customer’s till they check-out with their cart.

      And by domains, I mean’t the web address (URL’s). Companies purchase various URL’s which a user might use to come to their site. like .com, .co or net. Ex. if a company ABC is in certain line of business, it may purchase,, etc and redirect them to the main website they have. This is a way to safeguard themselves from diverting their traffic to another company who may purchase a domain name similar to yours as they may have same initials for their name (abc in this case).

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