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6 Key Elements Of Inbound Marketing

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Once the marketing offer is in place, execution of the campaign is very crucial to get the desired results with the best resources available. Visitors who visit the site will not be willing to share their details unless there is something attractive or interesting from their point of view. They should find some value addition to what they are searching. The campaign should have a clearly laid out action plan to make him visit the landing page or make him / her ask for more by giving their personal details. This will generate more quality leads, which can generate good revenue.

Following aspects can to be followed to maximize the results of any campaign:

  1. Content:   Quality content is always the heart of any Inbound Marketing campaign. The content should be able to attract the target group and engage them in a better manner. The marketing offer should have the keywords which connect with the customers’ mind. This can be in the form of blogs, podcasts, white papers, free downloads, case studies, eBooks, videos, webinars, etc. based on the business model. The content should be based on the communicating channels that are being used in the campaign.
  2. Call-to-action: Content should drive the customer by effectively using the ‘CTA’ buttons on the website, which can convert the visitors to leads. CTAs should be catchy, interesting and unique. Actionable buttons can be like “Click here for free demo”, “Download Free eBook”, “Register now for a free Webinar Session”, etc. which we generally come across many campaigns on the web.
  3. Landing Page(s): This is a lead generation phase of the campaign. This web page should cater to the needs of the customer who clicked a specific link for more detailed information (Quality content) about the offer. These landing pages help in targeting the audience better by giving some value add and increase the conversion rate from visitors to leads. The form can be added here to capture the details of the visitors to nurture further. Lead generation can be increased with the combination of quality content, Call-to-Action and landing pages.
  4. Automated Workflows: This is a Lead Nurturing phase. Workflows are the series of emails or any other forms of communication that pre-qualifies the early stage leads for further nurturing. This increases the conversion rate and lessens the sales cycle time and saves a lot of time by educating the lead. Personalized emails can be sent automatically as per the schedule to the powerful database collected from the forms on the Landing Pages and also to the existing database.
  5. Promote offers through Social Media: The most happening place at any given point of time is the Social Media and it cannot be neglected. With appropriate content, lead generation can be done through Blogs, Facebook, Twitter, G+, Linkedin Groups, Pinterest, etc. Call-to-Action buttons can be added to promote the offer which leads to the landing pages. Try to make sure that the Keywords used are the same everywhere for clarity to bring in more visitors.
  6. Assessment: This helps us in finding the differences between our expected targets and the results after the campaign. Analytics will help us to know the number of leads generated from each channel and how they moved through the sales funnel. The above elements have to assessed to find the problem area and improve in the next campaign.

Can we implement a successful campaign now!

  • inbound-marketing

  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      I can say, these six points are quick fix learning about inbound marketing. As an intern of same domain, I’ve learned a lot from your blog. Thank you Siva.

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