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6 Steps for Successful B2B Content Marketing

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A Content Marketing Strategy is a plan to follow for the future online material. It will be productive and economical in B2B marketing to have a guide on what and when to publish. Most of the time planning is made but still there will be a gap in implementation. LinkedIn Marketing Solutions has created a six-step guide on how to develop, create, and measure a B2B content marketing strategy


Here are some steps to build Successful B2B Content Marketing

  1. Good Content
  2. Boosting the Content
  3. SEO
  4. Analyzing the Buyers
  5. Goals
  6. Know your Audience

Let us know in detail about these points

1. Good Content

Most powerful tool for marketing online are Videos, Images, newsletters, blogs. A great value is added to the content by visual appeal along with formatting and length of the content.

Content should help audience in making a decision, to do that the Content should be able to manage in

  1. Giving a solution to the problem
  2. Help in making a decision
  3. Providing a new view to the particular topic

Even though your audience wants its problems solved, most B2B prospects wait. It could be weeks, months or years before they have either the enough money or an urgent need to buy. They’re cautious because they often answer to multiple higher authorities, clients. To build Trust and reputation takes time.

The task of the online news is to nurture these prospects into customers by impressing with information that’s so good that they’ll subscribe and share it with their group of friends.

2. Boosting the Content

Once the Content is created , it’s time to publicizing it. There are two ways to publicize, it can be organic or paid. It can also include

  • Email Marketing
  • Social Media
  • Paid Advertising and many other.

Every type of promotion helps to reach more audience, while still maintaining the desired relevance. 

3. SEO

Every post should have the right balance of being interesting and valuable to the audience along with meeting the business goals – and SEO.

When creating content, most of the time readers are more likely to forward links to colleagues or post them on personal (and corporate) social media if the content is good, has the right tone, good timing and is edited perfectly. Sending Invitation for feedback every time after posting the content helps in building interaction and the link sharing required for SEO. Asking audience to share their experiences and inviting opinions will be plus point as online conversation helps in gaining fresh ideas and also new audience.

4. Analyzing the Buyers

A great content marketing strategy starts by taking into consideration its audience, understanding the expectations it has to meet.

It may be a good idea to understand answers to these questions: 

  • Do we know our target audience?
  • What can they expect from the content?
  • How to interact with them?
  • How to interact with each other?
  • What motivates them for their decisions?

5. Goals

For the usual B2B content goal of generating leads, the most common desire is to rank the business on Google’s page one. A long-term aim might be to become an industry thought leader regularly called on by the press, for speaking engagements or as a contributing author. These and any other results can be achieved using clear marketing strategy goals.

Just as for any business plan, the goal must be measurable in time, dollars, numbers or combinations of all three. For example, if the aim is for 100 new subscribers per blog post. Or, if the goal is to increase sales and enquiries through public relations exposure, the aim could be to have five stories appear in the press every month as a result of uploading media releases that respond to breaking news.

Having a quantified target inspires more ideas when you meet or exceed them. It allows for better analysis during strategy reviews if you miss the mark. Spread the word among employees about your content marketing ambitions and invite story ideas from everyone. Circulate positive results in-house and celebrate the successes.

6. Know your Audience

Who are the audience and how do they consume content? For B2B, they’re either in a decision-making chain or they’re influencers. How do they find information? Websites or social media? Are they readers or do they prefer images and video?

Consider your target’s preferences in your content marketing strategy and review your communication platforms regularly in case trends change.

Remember, B2B buyers are only interested in having their problems solved. When they click on your content they need to quickly see why and how you provide the solution they’re seeking. This ‘what’s in it for me?’ attitude should underpin any plan that aims to turn prospects into sales.


B2B content marketing is not much complicated than any other content effort, providing that it is performed by following some steps, in order to ensure to follow the right path to achieve the desired results.

Credits:  Search Engine Watch, bbim

  • seo

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