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6 Twitter Lists You Should Create For Business

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What is Twitter List?

Twitter Lists are collection of Twitter users that are placed in a specific category (called a list) based on one common topic/idea. When you click into a specific list, you only see tweets from those who have been added to that list. Twitter lists allow you to efficiently organize your users in various groups and to better manage your tweets. Another big advantage of Twitter lists is that you can specify if you want them to be private (only accessible to you) or public (others can see and subscribe).

You can subscribe to a list created by another user, or, preferably, you can create your own. Creating a Twitter list is simple. Learn more about how to create Twitter List.

You can add or remove a user from a list at any time. You do not have to be following them to add them to the list. Twitter users get notifications when they’re added to a public list, but if you add them to a private list, they will not get any notification.


Twitter Lists for Business:

You can use list as a business, as a professional or as an individual. If you run Twitter for a brand, you need to curate content, keep an eye on important players in the industry and interact or resolve issues with your users. Below are some important Lists that every business/brand should create to get more organized-

1. Team Directory List:

Curate a list of Twitter handles for all your employees, contractors, consultants and other team members who are having Twitter account. It’s a convenient way to share work-related updates and live feeds. This way, team members can follow each other and continue forming the company culture by encouraging interaction. Supporting your employees and turning them into advocates for your business online is a powerful tool. It also allows your customers and outside users to see the people behind the product and develop a deeper connection with your brand

2. Customer List:

All of your customers are partners in your mission. So stay connected! Curate a Customer List of all your valuable customers. Every time you add an individual to a list, they receive a notification, and this is a great way to show your appreciation to a highly valued customer. Customer list lets you keep an eye on what your current customers are up to. Have they made a recent announcement? Congratulations are in order. Did you catch a question you can answer? Time to help! Take advantage of the list to start relevant conversations. Remind people that you are there. Customers love to know that you are paying attention. For obvious reasons, this one is best kept private.

3. Competitors List:

Who doesn’t want to keep an eye on the competition? Create a Private List comprised of your competitors. Add the @handles you want; no one will ever be notified. But every time these accounts post something new, it will appear in your Timeline. This list should absolutely be kept private and it’s not meant for you to engage with these profiles. Use this list as research to see what your competitors are tweeting about and who is engaging with their tweets. It gives you an opportunity to observe what they share on social media and the manner in which they engage with their customer base. This list will help you to improve your business in a different and unique way.

“You Can’t Look At The Competition And Say You’re Going To Do It Better. You Have To Look At The Competition And Say You’re Going To Do It Differently.” – Steve Jobs

4. Partners And Affiliates:

Like your customers, Partners and affiliates are also important for your business. Put together a Twitter list of your partners and affiliates that support your business, and send them regular goodwill tweets. If all of your partners are in a list, you are more likely to remember to keep in touch and nurture the relationship. You can also monitor their tweets and look for additional ways to increase your affiliation.

5. Event Attendees and Networking:

This list is typically public and allows you to keep up with people who attended your events or accepted the invitation. Twitter Lists allow participants as well as those unable to attend a means of staying updated. Using a Hashtag related to the event allows anyone interested to contribute to the topic at hand, and also provides an opportunity for people to keep in touch after the event.

You should also add other social connections you meet in real life back on Twitter. Add people you meet at a social gathering and networking group and also at large conferences. This helps you follow-up after the event is over and stay top of mind with them as you actively engage. You can also be a resource for other event attendees by keeping the list public and tweeting the list link to others to let them know it’s there to help them out.

6.Content To Curate:

A Twitter List with content you can curate is a huge perk for businesses because it will help you to never run out of content. This List will help you to consistently find, organizes, annotates and shares the most relevant and highest quality digital content on a specific topic for your target market. It’s a great way to support your created content strategy, publish content consistently and keep track of your favorite information sources. You might also include Twitter feeds that are location based so you can curate content that showcases local events and happenings.


Twitter lists are incredibly powerful tool if you take the time to set them up and train yourself to use them. Twitter lists are useful, helpful, and effective for managing and optimizing your Twitter experience. You just need to invest a little time on Lists and you would be able to pare down your stream from the total number of accounts you follow to a manageable list of potential customers.

Technical Lead at HCL Technologies

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