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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

A-Z Guide to Linear Regression: Everything You Need to Know

Linear regression is one of the most common data analysis techniques to help you make sense of Big Data and enable more informed decision-making. This quote from renowned data scientist Tom Redman gives us the best possible explanation of linear regression. “Suppose you’re a sales manager trying to predict next month’s numbers. You know that […]

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Structural Equation Modeling: Definition and Analysis

Structural equation modeling is a statistical technique for testing and estimating causal relations using a combination of statistical data and qualitative causal assumptions. This definition of SEM was articulated by the geneticist Sewall Wright, the economist Trygve Haavelmo and the cognitive scientist Herbert A. Simon, and formally defined by Judea Pearl using a calculus of […]

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Interview with Digital Vidyarthi: Deepak Magima, Senior Data Scientist, 4i Apps Solutions

Hailing from Chennai, Deepak has 3 years of experience in Oracle Fusion as Technical Consultant. He has worked on multiple modules such as Oracle Fusion Financial, Supply chain management and Human Capital Management. Moreover, he has developed multiple BI Publisher reports across different modules and OTBI Analysis and dashboards on many projects. He also has good knowledge […]

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How To Do A New Product Launch Like A Pro

So, are you on the verge of a new product launch and looking for the right way of doing this? The first thing first, you need to understand that launching a product is never easy and you have got to invest your time and efforts in order to make the launching a new product successfully. […]

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Top 10 Thank You Page Examples To Learn Lead Nurturing

Thank you is probably the first word that every child learns in the first place. It not only reflects the good manners inculcated but is also a sweet gesture for every help or a kind act towards a person. In the era of Internet Marketing, the concept of Thank you doesn’t lose its ground. Thank […]

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A Comprehensive Guide To Sales Funnel Optimization

Is your marketing campaign not delivering you the expected results? Are you looking for more effective ways to generate leads, boost conversions and jump up sales? Then probably it is time to optimize your sales funnel. You might have heard about this term sales funnel if you are into marketing for some time, but if […]

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Interview with Abhishek Sharma, Data Scientist, DeltaX

Shweta Gupta, VP – Technology at Digital Vidya: Data Scientists always have their learning modes on. This initiates them to upgrade their skills & helps them to stay updated with the trends and insights of the industry. Sometimes, it becomes quite cumbersome to read a lot of information present online like blogs, reports and case studies. […]

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Top 15 Affiliate Marketing Websites List for 2019

If you are into blogging, then knowledge of top performing Affiliate Marketing Websites will boost up your ROI with great margins. Actually, blogging has become common these days and the majority of the active internet users want to earn money through blogging. In addition, more than 80% of brands use Affiliate Marketing Programs to widen […]

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How Google Search Engine Works?

Today everybody is almost crazy about Google and its search engine. Most of them can’t actually figure out how Google Search Engine works. We often thought that there must be tons of calculations going on within seconds after which Google’s search engine decides a result. So if it is right then understanding the working of […]

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Beginner’s Guide To Run Bing Ads Like A Pro

Marketing is an essential aspect of every business. It is really important for every business to have an established appearance at the place where its customers are prevalent. Marketers also religiously believe in the aspect of paid ads. One of the locations can also be Bing Ads. AdWords, Facebook, LinkedIn have established mediums where one […]

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