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7 Smart Ways To Do Well With SEO

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Whenever we talk about SEO (Search Engine Optimization), we divide it into on-site SEO and off-site SEO. Off-site SEO contains mainly back links and social signals and Onsite SEO signifies optimization through using keywords, Meta’s, HTML formatting and few more to name. Many of us keep struggling and keep paying Google ad-words to appear on top on Google index and other search engine result pages. But did you know? There are several ways that will help to improve your visibility on Google and other search engines results and you will be happy to know that all those are free. Being free adds another feather in cap. Let’s see all top 7 ways that will help you to boost your search engine optimization (SEO):

  • Use of Meta Description: Meta descriptions are one of the tools on SERP (Search Engine Result Pages) to attract the searcher to come to your site and this has been constantly neglected by the Digital Marketers as they think it does not matter anymore. It can also be described as short summary of content of the Web Pages that gives an eye bird’s view and it plays a vital role in Google Page index. So it is recommended to use unique Meta Description for all the pages of website. It must also be ensured that matching keyword on the respective inner pages of the website that are being built for the business to attract more visitors towards Web Pages. It is also highly recommended to avoid putting keywords of home page in all the pages of website.
  • Keyword in Headline: It helps in reflecting the services that are being offered to the end-user and it increase Click Through Rate (CTR). Keyword is a tool that attracts the visitor to the webpage and then try to get them converted to lead a higher conversion rate. It also helps to keep the visitor engaged and involved on the website as it generates a curiosity in visitor’s mind. So, it is advisable to use keyword in the headline and body text in your pages for at least 2-3 times per pages to catch the attention of the visitor. Also do not overdue this either.
  • HTML Formatting: When HTML coding is being structured for a web page, it can look little like an outline with heading and subheading. It is also important to place those keywords in those heading, within heading tags HTML defines special elements, for defining text with special meaning. Logical HTML (Hyper Text Mark-up Language) formatting like “Bold”, “Italics” for text contents with proper hierarchy of headings so that Search Engine better understands it. Few formatting elements that are designed to display special types of text:
  1. Bold Text
  2. Important Text
  3. Italic Text
  4. Emphasized Text
  5. Marked Text
  6. Small Text
  7. Deleted Text
  8. Inserted Text
  9. Subscripts
  10. Superscripts
  • Landing Pages Optimization: Landing Pages are much more than just creating a simple design and slapping up an email subscription form or download button. Optimizing landing pages is about carefully combining enough persuasive content to get reader’s attention while combining with an eye catchy content. An unoptimized page results into abandonment issues because of page bounce rate is through the roof. To increase conversion rate, each page must be optimized with not more than 2-4 different keywords. It is also advisable to avoid cramming of lots of keyword into one page.
  • Friendly Keyword: Keywords are an important part of any SEO (Search Engine Optimization) campaign. If wrong keywords are used, Search Engine and target market may never find you. It is important when starting a website to first establish what your business objectives are? Do you want to target Local, National or Global? Post this plan in place the website than can be built, targeting these specific keywords. So, it is recommended to use Search Engine friendly keywords that are relevant (not overly used) which you or else have assigned for website post research based on keywords. Also use 5 major characters in URL and do not exceed it. Search Engine friendly URL must be properly interlinked in such a way that it redirects HTML links which perhaps speed up search engine crawls that result in landing the pages on second, third or fourth lower pages of Google. Simultaneously, it is also recommended to use Google simple HTML Navigation, HTML Sitemaps, Index Links, Section Links and bread crumb trail. All these make the website and navigation, user-friendly.
  • Use XML Sitemap: A sitemap is an XML file that enlists URL for website. It allows webmaster to include additional information about each URL like last updation and how it often changes. It allows Search Engine to crawl site more intelligently. So it is recommended to use XML Sitemap to submit or publish your website to Search Engine and configure all the requested settings to them.
  • Social Integration: Social integration is seen as dynamic platform now a day to participate in social relation and to achieve optimum visibility of brand. Now a day’s social engagement are giving a boost to web page ranking. So it’s highly recommended to work on social interaction. Work on engaging your visitor and encouraging them to become a fan or like you through your website on face book, Google plus or other social forum.

Working on the above listed element, it is assured to have a better visibility of the website. This all will assist you to boost the ranking of the website. It will also help in gaining visitor attention to engage more customers online. It will then give a prominent ranking to website on Organic Search Engine Result Page (SERP).

  • seo

  • There is 1 comment

    • 4 years ago

      Pratik Ahuja   /   Reply

      Organic search (SEO) has always been the base for any company to mark its online presence. But it may not work effectively when you want immediate results and there comes the scope for paid marketing to attract the customers!

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