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7 Tips To Use Hootsuite As An Expert And Succeed With Inbound Marketing

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These days having a good product, good services, hardworking team is just not enough for businesses. If you don’t have an active online presence, updated website and people cannot find you on the web then its just like you don’t exist. It is essential for businesses to stay updated on the web. There are many social media networks present in the market through which you can share your content with a large audience. It is often observed that people use different social media channels for communication as per their comfort. Then to target these people do we have to use different social media channels? The answer is yes. If you want to set communication with prospects, then you have to select the communication channel according to their interest. But due to lack of time and resources companies fail to set communication through different media channels. It is difficult for small businesses to update all the channels on time. This difficulty is solved by Hootsuite where you can manage all your social networks at one time. It is one of the best all in one marketing tool  to achieve inbound marketing goal. Here are some features of Hootsuite which can really change the ROI of your business.

1) Easy to manage multiple networks at one place

download (4)Yes, this the biggest advantage of Hootsuite. Here you can manage your multiple social networks at single dashboard only. No need to login each network separately and update it. On the single screen only you can check your messages from  different networks and reply them. You can post video, blog, comment or anything at the same time on different networking sites. This will help you to maintain contact with your customers and saves a lot of time.

2) Easy to access web from anywhere

Hootsuite is the web based program, but to access it you don’t have to download it on your computer. You can access it from any computer with a browser. You can also use an app for your phone. The importance of web access is, if you have other team members helping you manage your profiles, or your client profiles, then it is easy to communicate online.

3) Share your content worldwide

Hootsuite-schedule-professionalvasIf you wish that your company, your brand should noticed by different people then you have to share your content frequently. Whether it is the blog, webinar, video, infographic, etc. you have to share it often so that you are in contact with people. Hootsuite provides you facility to schedule your post according to time zone across the globe. With the help of Hootsuite scheduling calender you can schedule your post, special events, promotions in advance. It allows you to set communication with your prospect 24/7 across the globe.

4) Easy to assign task within your team members

If you want to assign any specific tack to specific team member then with the Hootsuite you can easily assign it. Once it is completed team members can let you know via Hootsuite. You don’t have to do separate to-do list for it.

5) Great platform to find new opportunity

With the help of social media you can easily track your positive as well as negative feedback. Feedback gives you a valuable insight on the customer perspective. It helps you to understand their problems, requirements and expectations from you. It is one of the best source for generating new and fresh content. By answering their queries or feedback is the best way to start online communication.  With the Hootsuite you can create  a  “stream” (column) where you track key phrases, or just use the “search Twitter” function to see what people are talking about your company. If people having queries about your key expertise, then go and help them. It may help you to establish new connections that brings business for you.

6) Track your analytics

For any small or big businesses it is important to track their performance. It is essential to keep a record of ROI. There are certain factors which can deeply affect your ROI such as number of visitors to your website, total clicks, Twitter response, Facebook response, comments on your blogs, etc. There are many analytic tools available in the market which can keep a record of these factors for you. Hootsuite also shares analytics through a single dashboard. Hootsuite generates weekly analytics reports which is sent in the PDF attach to you by email. This report consists of your click summaries and gives you the details about top referrers, most popular link, number of clicks per day, geographical information about people, etc. One thing you should keep in mind that the report will work for only those networks which you are managing through Hootsuite. It is helpful for deciding future marketing strategies and focus areas.

Let’s see one example. As we know there are many factors which can affect traffic towards your website. Facebook is the largest social media network. Suppose you want to check your Facebook page performance on the basis of different metrics such as location, gender and languages, then Hootsuite can give you a three different insights through which you can easily observe performance.


7) Use a list to build Relationships

Building and maintaining relationships with the people, customers is an important part of business. It will take time to understand people and build relations with them. At the Hootsuite, you can find the list on Twitter, about people who are interested in the same subjects you are, or the rainmakers for your business, and follow them on a list. Here you can find who are interested  and how you can help them. This is the best way to build your network.

Say, for example, if you open a new organic grocery shop in the neighborhood, you can create a geo search in Hootsuite to locate anyone tweeting about needing the organic grocery  within your area. After locating those tweeting about this, you can start reaching out to them, and invite them to come to your shop for healthy and nutritious food they are looking for.

Aren’t these amazing features of Hootsuite? What do you think? Drop your views and suggestions in the comment section below.

Image credit- hootsuite, commonplaces

  • inbound-marketing

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