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8 Steps to Optimize Your Mobile Content in A Better Way

8 Steps to Optimize Your Mobile Content in A Better Way

Many pieces of research have shown that more and more users are shifting to using mobile phones as it’s practically the handiest device that’s a go-to solution to all our intermittent boredom. No matter if you wish to read a novel, grab information about a particular commodity, register for some course or simply shop something online, doing all this on mobile offers an instant gratification. That mindset makes visitor expect a much faster response with websites and content loading quickly and if it fails, they’ll just leave.

Optimize Mobile Design

A plethora of factors need to be considered for optimizing mobile content for better performance. One of the main factors being – the design. In order to make sure that the content is as mobile-friendly and responsive as the rest of the website, it’s essential to understand how the mobile-website will perform and behave in the available resources.

You need to understand that you are not only making a website for desktop view but also for a mobile screen which apparently is smaller in size and hence needs more attention. Choose a design layout that would complement both, your desktop screen as well as the mobile screen. Additionally, this also means that you’ll have to build content that is good to place on all platforms, helps lure the visitors and aids in SEO optimization.content-is-king-online-marketing

Optimize Mobile Content

A responsive website means that you have the same website and content for all platforms. But will that change the entire game? No! It certainly won’t. There is no need to change the way content is drafted for different platforms of the website. Relevant content does not necessarily have to be short, it just needs to be clearer. Of course, you would want to get the most out of your mobile website and that’s precisely what makes content an essential element for a good mobile website.

Step 1 – Draft your Objective

In order to optimize your mobile content, the first thing you need do is to make a lot of choices. Some of these choices includes – think about how your business would want to use the mobile website? What is the exact purpose of having a mobile site, what do you wish to achieve? Is it a medium of information and service, a medium for transactions? Is your mobile site an individual platform or an extension of your regular site? Will it help you in long run? If you wish to have a successful mobile website, it’s imperative to seek answers to such important questions.

Step 2 – Prioritize your content

If your mobile site has 4 to 5 levels of navigation, it’s quite possible that the site lacks mobile usability. It is essential for the site to be clear and easily navigable. With a couple of click, you must be able to access the information you want. That’s exactly why it’s necessary to rearrange the content and make sure all the important information and subjects are placed at the right position. Think from the perspective of a viewer and then of a business. What they need must coincide with what you are offering.

Step 3 – Speed of Viewers

When it comes to mobile content, it’s very essential to keep in mind that the content displayed must be precise and to-the-point. The reason being mobile browsing attracts more distraction than browsing over desktops and laptops.  The shorter the content, the more are the chances of a visitor sticking by. But, that surely doesn’t mean that you would compromise on the quality of the content. It still is the most important guideline for every word and sentence you write.

Step 4 – Catchy Headlines

Catchy headlines can indeed make a lot of difference. Headlines are very important as they are practically the first think any viewer would notice on the website. It is a reflection of your content and makes individuals decide whether or not to click on a link. A catchy headline must be clear, attractive and at the same time informative.

Step 5 – Layered, Structured and Scannable Content

Yet another thing that must be taken into consideration to optimize content for mobile sites is the structure of the content. The onlookers must be able to read all the important information first and then processed to the lesser important information. The benefit of writing layered content is that it allows the viewers to deepen their search into the information that they find vital and they can easily omit the information that isn’t important to them. This widely enhances the usability of your site and it becomes more logical to the viewers.

Step 6 – Don’t Hide Information

It is not necessary to make 100 percent of your website visible on mobile platform. Embedded content though can be irritating unless you have put in some work to help display the content in the most precise manner. But it is vital to ensure that visitors are able to access all the information they expect. Don’t hide elements of importance just because you would prefer the visitors to log on to your site through desktops.

Step 7 – Make use of Closely Cropped Images

Images that rely on details will lose their impact if displayed on a screen small than required. Besides using a smaller image file size for mobile browsers can also make images visible in alternate versions that are more closely cropped to demonstrate your subject.

Step 8 – Page Elements Affect Interaction

To quote an example, let’s say you wish to register for an event and the admission fee, date, time and venue are all in the sidebar which has been moved below the lengthy description of the event and its benefits which apparently makes you scroll all the way down to only find out that the event date is a no-go. The usage and context of the content must decide where it needs to be placed.

In addition to these eight steps, the usage of lists and highlights is also advised. This way your content becomes easy to scan and visitors are able to find their desired information as quickly as possible.

Customize your marketing strategy for mobile

Just like different groups of people need to be targeted in a different way, so is the case with different types of platforms and devices. Draft a SEO strategy based on the most popular mobile word searches and make sure that the search engines display your site among the top searches on all devices. Such a thing can be achieved by smartly placing keywords in the content you display on your website. The more SEO friendly your website content is, the more are the chances of it being crawled by search engines.

Have you thought about an app?

Probably the best way to become handier today is to have an effective mobile application of your business. Look at the top centre of the screen and here is an app that constantly reminds the customers about you and your services. Apps are better than the other two platforms – mobile and desktop, in terms of better usability, are handy, lead quickly and are more responsive. Talking about content, the best thing about apps is that content takes a back seat here. Yet is important. Focus on the main points rather than detailing everything. No one has that much time to reach each and every word you write. The more quirky the app is the more are the chances of it succeeding the mobile market.

Constant Improvement

Being able to monitor the consumption data is essential because that is how you know what visitors think, how they browse through your mobile website or app and most importantly you are able to get a better understanding of your return in investment and how relevant your marketing strategy is.

Why are we not advising you to create online pop-up questionnaires for users to find that out instead of investing into statistics and data? First of all, they’re annoying especially on small screens and people skip them or close the browser and simply access other websites. Secondly, because people deliberately or unintentionally do not answer all the questions or answer only those that are easy and sometimes even give answers that they think you’d want to hear from them.

So just remember…

The span of attention of visitors is very short and there are a multitude of distractions that make consuming mobile content difficult. Therefore, it is essential to keep the content on your site short, simple, crisp, easy to understand and locate on the website. Do what feels best for your content in terms of making it catchy, more SEO friendly, precisely fit the mobile screen and readable, and at the same time keep in mind the statistics and the results that would effectively help you and your business constantly evolve and reach great heights.

Image Credits: pixabay

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