An enthusiastic Marketer, Media Professional, Business Analyst, Social Media Researcher & Social Content Integrator and Social Evangelist, Satish Kharabe has worked in Sales, Marketing & Business Development domains in diversified industries for over 23 years.
Presently, Founder member of Princeton, NJ based Social24x7 Inc., which is basically a cloud based data sciences company and provides social media data analytics solutions and smart visualization & publishing tools. Satish is working with a team of Data Scientists on futuristic digital technologies as Senior Business Analyst.
Founder at Passion4Excellence Group. It is an initiative under the brand name of ‘The IDEA’ – Indian Digital Excellence Academy, a first of its kind of dedicated and structured organization to serve the academic institutions (including Universities) with customized & skill based digital media curriculum. It also intends to do the need analysis and create specific research based customized high value, yet affordable, digital marketing training & education programs to serve the SMBs & select Enterprises.
Digital Vidya: What interested you in learning Digital Marketing?
Satish: Two years back I had decided to put curtains on my corporate career in order to implement on the startup idea I was toying for the past few years. Being an ex-media professional and marketing enthusiast I wanted to keep pace with the trend and changing times and I realized that digital marketing knowledge is a must. Hence came the need to empower myself with the Digital Marketing skills and know-how.
Digital Vidya: Which course did you participate at Digital Vidya?
Digital Vidya: Why did you choose Digital Vidya’s course?
Satish: I extensively researched about educational institutions involved in quality digital marketing education. I attended free webinars offered by Digital Vidya and few of these organizations to get a glimpse of their format, content, delivery and overall quality. Few features of Digital Vidya were very appealing like Government certified courses, Google & Microsoft certified Trainers, Lifetime access to online content & continuous mentoring at no extra cost.
The fact that Digital Vidya offered fee return offer if not satisfied after first session showed their confidence and was very convincing. As I see it today, after 17 months of taking that decision, I am glad that I chose Digital Vidya as my digital education & career mentor 🙂
Digital Vidya: Please share top 3-5 takeaways from the course you participated at Digital Vidya.
- Truly a world class Curriculum/Course – Crisp & relevant Content and excellent delivery with the help of industry case studies. Definitely a morale booster and confidence lifter.
- Experiential learning – Since your co-participants are from corporate background and representatives of big brands, it creates a better learning experience and one gets a comprehensive understanding of the subject due to their professional experience.
- Live, hands-on exercises and assignments.
- I found that the trainers, who are industry leaders themselves, also freely interact and share their rich experiences with the participants.
- Opportunity to network with who’s who of the industry at the Webinars, TweetChats, etc. conducted by Digital Vidya.
- Lifetime mentoring by the industry leaders on the digital marketing subjects by way of Digital Vidya Alumni platform.
Digital Vidya: Please share your experience in learning through an instructor-led, online format.
Satish: Initially, I faced some challenges pertaining to asking questions during the session, including, typing it fast before the trainer switches over to the next slide or topic. I wasn’t comfortable because this was my first e-learning experience, that too live and led by an instructor. Before this I was used to offline i.e. classroom mode of learning environment. But I must say that Nithy, the trainer for the first module which was Email Marketing, showed a great deal of patience and attended my entire queries and made it very interesting and interactive too. After second session itself, I believe, I became very comfortable with the online environment.
During the entire 6 months course, I found that all the trainers at Digital Vidya do take care of this aspect and are very supportive. They do not hesitate to repeat a particular point to the satisfaction of an individual participant even if a single participant has a request.
Digital Vidya: What did you like most about Digital Vidya’s training programme?
Satish: It is difficult to point out one single thing as I admire Digital Vidya’s training programme for lot of things. It satisfied my present needs of understanding the digital ecosystem and also equipped me with the necessary marketing tools to step in as a marketing professional. In the form of a free lifetime DV Alumni Club, it also gave me a powerful medium to satisfy my ongoing needs for latest digital marketing researches, reports and updates to keep me abreast with the developments happening in this domain around the globe. This ensured that I shall always be mentored and guided by the resourceful industry leaders.
Digital Vidya: Do you suggest any changes to Digital Vidya so that the value of its courses can be enhanced further?
Satish: Though the study curriculum of Digital Vidya and its content is very crisp and delivery is par excellence, I believe that as we strive for perfection in any field, we realize that there is a scope for betterment in one or the other areas. There were occasion when I felt that the time duration of the session should have been extended a bit, say by 20-30 mins. OR alternatively, the module should have been covered in 5 sessions instead of 4 sessions.