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Advertising on Facebook: The New Buzz

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Advertising is not just about getting your ad in front of as many people as possible. Successful advertising is about getting your business around people, who are ready to buy your products or services. The problem with most forms of advertising is that a large number of the people who see your ads will never be interested in what you are offering. You’re literally throwing a big chunk of your advertising budget right down the drain. Therefore, it doesn’t make sense to go where your potential customers are not available. Well right now, One of the second most visited place on earth is Facebook.

Facebook has nearly 1 billion registered users worldwide. In fact, one of every ninth person on earth now has a Facebook account and 50% of them log in every single day. But let’s get real because it’s not just about the numbers. Unlike most of the other advertising methods, Facebook users are not idle. They post and they talk and they share and even recommend their favorite products and services. Unlike the offline world, where we can only communicate with one or two friends at a time, Facebook allows users to instantly share their messages and thoughts with hundreds of friends, all at once.

According to Facebook, an average user now has 130 friends that is 130 people they can recommend your business with just the click of a button. I’m sure you can see how quickly your message can spread. One of the other great things about Facebook is that it allows you to pinpoint your target audience and exclude everyone else. You can advertise based on age, location, personal interests, income level and education and so on. This means your message gets shown only to those who are truly interested in your products and / or services. But that’s not all. Facebook also allows you to have a two-way conversation with your customers, allowing them to give you direct feedback and suggestions. Customers can even review your business, which advertisers could only dream about, five to ten years ago. With Facebook, you don’t just get leads for your business, you build a real relationship which turns most of your customers into repeat buyers.

How can a business like yours take advantage of Facebook right away?

First and foremost, you need to set up your Facebook fan page. This is free to do. A fan page is simply a page on Facebook that represents your business. Think of it like your storefront. It’s where your customers hang out, interact with one another and you also interact with all your customers.

Second, get your customers to like and join your fan page. You’ll find there are more and more people who will join. Your messages will spread and your page will continue to grow, all by itself.

Third and totally optional, you can create Facebook Ads to drive new and highly targeted customers to your fan page.

It is really that simple!

Facebook is now the easiest way to get real results from your advertising dollar. You’ve got nothing to lose. Only more customers to gain!

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  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      Good work, Anushri. What about Page Administrator? His role is too important.

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