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Analysis Of Website Using SEO Tools

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Overall Summary of

1.Pages Indexed

We can see the result of site:domain. This command shows the total number of pages indexed with this domain. Total pages are around 38,300.

pages indexed

2. Back Links

Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or webpage. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node24,400 total pages that contains backlinks for the website. More the genuine backlink better it is for the website.


3.Cache of the site

It shows the date and time when the Google crawler visited the site. More the google crawler visit the site better it is for the website. It helps in improving the ranking of the website.


1. Domain review

i. Domain name-

ii. Domain Age-  It was created on 24.12.2010

iii. Domain expiry date-  Expiration date is on- 24.12.2020

2. Server review 

i. Registrar- Network Solution, LLC

ii. Address- B-49, Noida Sector-44, UP-201301

iii. Server location- NS85.WORLDNIC.COM

3. Robot & Sitemaps

i. Googlebot handling- Robots.txt file is present in website with the user name of Agent. They have disallowed spider, they have also disallowed different URLS.

User-agent: URL_Spider_Pro
Disallow: /
Disallow: /

4. Sitemaps

The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently. Sitemaps are a URL inclusion protocol and complement robots.txt, a URL exclusion protocol.

i.  XML sitemaps- Total no. of internal webpages are 5.

sitemap XML

5. URL and Error Handling

i. URL Formats- Checking URL formats is one of the most important part of SEO auditing. There should not be any special characters in the URL except the hyphen. Use of underscore should be avoided. The URL of is user friendly because the words in URL are separated by hyphens and there is no or less use of special characters.

ii. Canonicalization- Canonicalization can be a challenging concept to understand, but it’s essential to creating an optimized website. No canonicalization issue for As the end result is same in both scenario, 1st scenario-, 2nd scenario- So, they have done a pretty good job.


iii. Error handling-

The 404 or Not Found error message  is an HTTP satndard response code indicating that the client was able to communicate with a given server, but the server could not find what was requested.

The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link; hence the 404 error is one of the most recognizable errors users can find on the web

This is Error 404 page, this page is displayed when the page we are searching is not available. Page not found command would be displayed. In another word the searched paged was never created or either have been deleted from website. It is always recommended to have a good customizable Error 404 page.

error 404

6. On Page Elements

One can see on-page elements by opening the source page of the website. Shortcut for opening source page is CTRl+U.

i. Title and Meta tags presence- <title>Virtual Internships| Live projects | Mba projects | <title>

meta description

There are various Meta tags which we can see in the screenshot of the Meta tags should be between 150-160, not more than 160 words

<meta name=”keywordscontent=”MBA Projects,HR Projects,Marketing Projects,Virtual Internship,Internship,Summer Internship,MBA Internship,Paid Internship” />

<meta name=”descriptioncontent=”Apply for Virtual Internships &amp; Live Projects in Market Research, Digital Marketing, Content Management, Lead Generation, Data Analytics and more.” />

ii.  RSS/ Atom presence- It is not commonly used nowadays and is also not preferred.

7. Websites assets

They have owned as well as earned assets also. They have Facebook page, Blog, google+, LinkedIn. These social sites would help them in improving there ranking among all other competitors and different websites. +1, Facebook share, Facebook likes, etc. There blog are also shareable.


8.Performance review

Overall performance of the website is quite good but there are some points that should be noted down. The Company should focus on good content, there should be good and genuine back links which would help them get more visitors. Meta keyword length should be adjusted and should be kept below 160. is user friendly website. One can improve there ranking by keeping one keyword in each page, this will help non implementation of any type of google penalty. Its more important to work on the content of the website and this should be kept in mind while developing a website and has done it very nicely.






  • seo

  • There is 1 comment

    • 4 years ago

      Complete Essay   /   Reply

      Very superb and such a nice article thanks for sharing this post.

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