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Ask 5 Questions When You Prepare A Social Media Marketing

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Ask 5 Questions When You Prepare A Social Media Marketing Strategy

Social Media marketing has an important role to play in the current business scenario. We need to plan our social media marketing strategy based on our objective, type of business, the level of social media exposure required and many other parameters.

Following are top Ask 5 questions when you prepare a social media marketing strategy for your business.

1.  Understand your company’s objective. What do you expect from your Social media marketing plan?

Do you need to use social media networks to interact with customers so as to provide better customer support and after sales service or do you want to use it for promotional activities? Once clear about your objectives, then it is easy for you to decide what type of social media strategy is best for you and your business.

2.   Should you have presence in all social media networks?

Most small companies start with blogging channels along with one or two social media networks initially. Here you need to consider your company’s budget for social media activities and make appropriate decisions.

Social media communication concept3.   There are many social media network channels online. Which one is the best for my business?

Identify the best social media network that suits for your company’s business needs and objectives. Social media networks such as Twitter and Facebook are good for all purposes, while Google+ network is being used mainly for Search Engine Optimization.


4.    How are you going to convert my followers on social media networks into customers?

Here the key is to adapt cross platform interaction with audience which could drive potential customers.

Ask 5 Questions When You Prepare A Social Media Marketing Strategy5.   How am I going to track and analyze the performance of my social media marketing efforts?

There are many platforms such as Google Analytics offer performance data based on your site’s search engine ranking while few other tools such as Hootsuite Social Media Management Software use its own methods to generate performance report.

Finally, you need a social media plan that is consistent and flexible. Consistently value your plan to help you identify tactics those work for your business and those do not work for your business.

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  • There are 2 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      All 5 points are important and nicely presented by Ummer.

      • 5 years ago

        Ummer   /   Reply

        Thanks Dr. Goswami that you find my blog interesting.

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