Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Author Archive

6 Key Strategies for Online Growth

Online growth is a necessity in the digital age, here are five key strategies necessary for an intelligent digital campaign. They should be carried out in conjunction with one another to work most effectively. If you are looking to drive traffic and generate leads online you need to develop both your e-reputation and your visibility. […]

Read More →

Exploring Search Engine Marketing And Search Engine Optimization Techniques

Search Engine Marketing Search Engine Marketing is a vital aspect of any comprehensive digital strategy. It is about developing your visibility and reputation based on keyword searches. The vast majority of netziens do not look past the first page of search results. The two main approaches you need to develop are in paid adverts and […]

Read More →

8 Ways to Develop your B2B Practices Online | How to Generate More Leads Digitally

     -     Oct 17th, 2016   -     Digital Marketing, Guest Posts   -     0 Comments   -    , , , ,

The traditional way of doing business (B2B) was to cold call companies, introduce your services via connections or participate in exhibitions where traditionally buyers and sellers would meet each other. It was far more time consuming and far less effective than a well constructed digital campaign online, this is now the best method for generating […]

Read More →

10 Tips on To Drive Traffic to Your Website

One of the most common issues I come across is that businesses claim to have lost a significant percentage of search based traffic in recent years. We are all looking for ways to continue to drive traffic to our website. With an increasingly competitive digital marketplace on offer for netziens it is more important than […]

Read More →

Building and Developing Your Social Media Network

     -     Jul 28th, 2016   -     Guest Posts, Social Media Marketing   -     0 Comments   -    , , , ,

When it comes to social media, networking is a vital aspect to continually develop your brand’s online presence whilst growing your following. Influencing a diverse range of users that may be interested in the products or services you offer is a necessity if your brand is going to be noticed in the congested world of […]

Read More →

8 Tactics to Drive Online Sales

Do you desire more traffic and greater sales figures for your online store? Why of course! It has become wholly natural for consumers to purchase goods online, there is a greater level of trust than ever before in digital shopping platforms and processes. Online customers are nowadays more strongly influenced by intelligent, digital marketing strategies. […]

Read More →

5 Things We Can Learn From Chinese Digital Firms

     -     Feb 3rd, 2016   -     Digital Marketing, Guest Posts   -     0 Comments   -    , , ,

China’s economic rise in the past decade has resulted in the nation boasting world’s largest online population with over 650 million users (double the entire population of the US) with an internet penetration rate of approximately 50%. This market presents a huge opportunity for western brands looking to expand into the mysterious orient; a comprehensive ‘China specific’ […]

Read More →

Increasing Your WeChat Following Online Update

     -     Jan 14th, 2016   -     Digital Marketing, Guest Posts   -     0 Comments   -    , , ,

There are now over 500 million users on WeChat, the platform has become the integral site facilitating social interaction in China and presents a major opportunity for savy marketers. The key for any brand looking to boost their presence in China is to increase their WeChat following, users on the platform can only see posts by those […]

Read More →

5 Key Features Of E-commerce In China

The E-commerce sector in China is an incredibly lucrative one. An internet penetration rate of just under 50% results in 600 million Chinese citizens having access to the internet. E- retailing is therefore a key opportunity for western brands who can establish a presence in the mysterious orient without having to physically move operations here. With the […]

Read More →

The Chinese Social Media Landscape

The Chinese social media landscape is arguably the dynamic, unique and fascinating one in the world. Social media in China has grown phenomenally particularly with the rise of Weibo (China’s answer to Twitter) and WeChat. This is because of an increasingly high internet penetration rate, currently just under 50% of the total population are online. […]

Read More →