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Author Archive

9 Easy On-Page SEO Optimization Techniques To Boost Website Rank

On page SEO optimization is one of the most important process to boost website rank and for the success of campaigns. Every business has a website and they want their website to rank at the top on Google search when some specific keyword is typed in the search box related to a website. Stuffing the […]

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6 SEO Audit Components For Marketers

Before we learn the components of SEO Audit, first let us understand what is SEO Audit? SEO Audit is the process of evaluating how healthy a website is. When you first start doing SEO for a website whether new or existing, your own website or client’s website, the first thing you need to do is […]

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4 Steps To Excel In SEO

Website is the source of information for any business. Customers come to know about the company from the information available on the website. But how to make a customer aware of the website which contain exactly what the customer is looking for? A marketer is aware of SEO and the role it plays to make […]

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3 Paid Search Strategies Your Business Will Ever Need

With the growing digital marketing trend and evolution of different tools to measure PPC, it has become very difficult to decide which tools to select for the right marketing. Many tools over promise on features but does not deliver the expected performance. One of the biggest challenges of enterprise PPC management tools is to employ […]

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8 Paid Search Marketing Tips For Beginners

Today competition is everywhere. People are competing online to be at the top of every search results. If your industry is very competitive and you don’t want to wait for SEO to push your business at the top of organic search results, then in this case Pay Per Click campaign is the best for you […]

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6 Vital KPI’s You Must Track On Your Website

Key Performance Indicators (KPI’s) are measurements that reflect the performance, event, activity and progress of a business. For example cart abandonment or checkout abandonment, when a customer leaves the website before completing an order. This KPI is monitored by almost all eCommerce businesses. By monitoring the KPI daily, we can reduce the risk of losing […]

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25 Smart Web Analytics Tools For Your Business

In any business, web analytics tools which has data tracking ability and interpretation is important to make good choice as it determines the fate of the company i.e. whether the business will succeed or fail ! Every business whether small or big needs to collect, track and analyze their data. But trying to understand the […]

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8 Tips To Excel In Email Deliverability

Shooting out bulk emails without knowing whether it’s reaching user’s inbox! If your emails aren’t getting delivered, then email marketing is a total waste of time and money. You’ve read all the tips about eye catching subject lines, open rates, attractive image content, strategic email landing pages. But let’s look at the email marketing from […]

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