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Author Archive

5 Social Media Campaigns That Touched the Emotional Cord on Father’s Day

When my father didn’t have my hand…he had my back. —Linda Poindexter No words can describe the relationship of a child and a father completely, although this relationship is celebrated every day in our lives but June 18 is the official day dedicated to the person who is regarded as the first love of every […]

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#RomedyTrail: Tastiest Social Media Driven Campaign for Film Promotion

Food and travel are the two most sought after activities when we are in the mood of celebrating big or small things. Romedy NOW, The English general entertainment channel incorporated this core philosophy of life when they decided to celebrate the Indian Television Premier of Hollywood film “Chef”. They created campaign #RomedyTrail to create buzz […]

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Role of Social Media in Social Awareness Campaign

Social media is expanding its reach in every strata of the society in India day by day and today in 2016, we have 195.16 million users of Facebook while USA, the home country is lagging behind with 191.3 million active users. Twitter is also here to stay, we have 23.2 million Indians actively twitting. All […]

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Kabali Promotions on Social Media Helps Brands Gain Maximum Engagement

Everybody loves Rajanikant, He is the most successful actor of Tamil cinema with fan following all over the country and across the globe. He is above the boundaries of language and geography. Original and dubbed both versions of his films are equally profitable for producers, and we can’t deny the fact that Rajani Jokes inspired […]

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How Tata Salt Leveraged Social Media to Create Buzz About Indian Olympic Contingent

Keeping up with the image of being one of India’s most respected brands, Tata Salt took the responsibility to support and create awareness about Indian Olympic contingent for Rio Olympic 2016. They made the best use of their official social media advertising campaign Tata Salt Desh Ka Namak pages and stared new sub campaign #NamakKeWaste. […]

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Bollywood Film Sultan Successfully Leveraged Social Media & Earned Rs.105 Crore in 3 days

The main idea was to beat the business of last film of the superstar i.e. Prem rattan dhan payo and Eid release of 2015 i.e. Bajarangi Bhaijaan. It was dual challenge for the company and social media was the most helpful tool to meet the challenge. Approach / Strategy adopted by Sultan Film making is […]

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