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Author Archive

A Quick And Comprehensive Guide To Twitter Advertising

Twitter advertising is a powerful tool to create strong brand awareness, build audience, get followers and conversions. The most important aspect of Twitter is the exposure of your brand to influencers which can completely change the way your business can perform. With the variety of ads that Twitter offers, you can meet your business goals […]

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Google Adwords Pay Per Click Audit: Components And Checklist

Digital Vidya has partnered with Google Partners to deliver training in Google Adwords, Google Analytics and Mobile Marketing through Google Hangouts On Air. This blog post covers the Google Hangouts On Air: Doing PPC Account Audit conducted by Google Regional Lead Trainer Nick Bathla and host Vikas Wadhva. What Is PPC Audit? PPC Audit is […]

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A Deep Dive Into Native Mobile Advertising

Digital Vidya, in partnership with Google Partners is providing training on Google Analytics, Google Adwords and Mobile Advertising. The following Google Hangout on Air: Native Mobile Advertising was taken by Google Regional Trainer Himanshu Arora with Kumar Gaurav as the host. What Are Native Ads? Both in offline and online mediums native ads have been […]

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Exploring The Power Of Google Analytics: Aligning Objectives With Metrics

Digital Vidya is now the official training partner for Google Partners. Under this partnership, the Google Hangout on Air on Google Analytics: Aligning Objectives With Metrics was taken by Kunal Mehta, the Google Regional Trainer and Kumar Gaurav as the host. The participants learned about the importance and implementation of Google Analytics. Why Google Analytics? Google Search […]

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Google Adwords Quality Score: The Key To Getting ROI

Digital Vidya in partnership with Google India has launched trainings for Google Partner Agencies under which it trains them to enhance their performance in Google Advertising and Google Analytics. Under this training programme, Digital Vidya conducted its first successful session on Google Hangouts on Air. Attendees were Google Partners and Certified Google Adwords Experts. The […]

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Abc’s Of Effective Facebook Advertising Campaign

Facebook Marketing is a powerful medium for all marketers and brands to reach out to millions of people worldwide. With innumerable audience that is willing to buy your products and services you get an easy access to their priority time. This helps not just to connect to them on an individual level where they can […]

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A Quick Guide To Create Facebook Posts For Marketing

Facebook is a popular social networking website. People connect to their friends, family and loved ones through it; follow what’s happening in their world, share photos and posts, talk about their lives, movies they are watching, games they are playing and the interests they are engaged in. To sum it up, it’s their online personal […]

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Simplifying Google Display Network In A Nutshell

Google Display Network is a network of approximately 2 million websites across the internet where you can use Google Adwords advertising. It reaches out to 90% of the world’s internet users and displays your ad billions of times for a minimal or absolutely no cost. The Display Network removes the limitations of the Search Network advertising […]

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Aquaripure Leveraged Google Adwords Contextual Targeting And Reduced CPA By 50%

  About Aquaripure: Aquaripure is a company that manufactures nitrate filters, a product developed in the year 2003 for fish tank aquariums. It was developed to reduce the amount of nitrate residuals left in aquarium waters by normal filters. The goal was to make the water more livable and healthy for the fish. Founded by […]

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Skin Perfect Utilizes The Power Of Keyword Match Types In Google Adwords Campaigns

Skin Perfect is an online retailer that deals in natural skin care products. Objectives: To develop a Google Adwords strategy to Lower its CPA Reduce the loss on each order and drive profits from sales. Reach out to customers who are searching for products that Skin Perfect offers. Strategy adopted by Skin Perfect: Skin Perfect […]

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