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Author Archive

AIRflow at Scale: Webinar Recording

This webinar on ‘AIRflow at Scale’ covered the walkthrough of how Qubole extended Apache AIRflow to manage the operational inefficiencies that arise when you manage data pipelines in a multi-tenant environment. And also the process of making the data pipelines robust by adding data quality checks using CheckOperators. Key Takeaways: Listed below are the other […]

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Why Traditional Marketers Should Learn Digital Marketing

Marketing is certainly the most important part of any business. Due to the abundance of work, majority of businesses have become incapable to understand consumer behaviour and scan the marketing environment. According to a survey done by ANA in 2014, 84% of the marketers do not have a formal content strategy and distribution process. To […]

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Arun Kumar Nair Shares His Experience And Learning At Digital Vidya

We have conducted around 700+ trainings across Asia since 2009 and our CDMM course has helped 12K+ professionals to attain mastery on the gamut of 6 digital marketing modules. We are pleased to share with you the affirmative feedback shared by one of our CDMM course participant Arun Kumar Nair, who is a freelance digital […]

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Mahima Laroyia Shares Her Experience And Learning At Digital Vidya

Marketing has always been a generic concept for businesses due to the availability of numerous marketing channels today. Digital marketing is getting popular at a tremendous pace even being a present-day concept. Also, digital channels have now become primary means of marketing for businesses all around the world as they are measurable in terms of […]

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7 SEO Link Building Techniques For 2016

Whenever you think about SEO, the first thing that triggers your mind is link building. Simply because the value of your website and content is ranked in search engines based on the back-links. Most people today are limited to Social Sharing in terms of back-linking. Undoubtedly, Social Sharing helps. But there are ample number of […]

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5 Inbound Marketing Mistakes You Should Avoid

A glimpse to Inbound Marketing Inbound Marketing, a narrowed term attributed to a generic concept. It gets into shape when you think outside the box while sitting inside it. Generally, Inbound Marketing refers to the process of bringing potential customers, instead of going out to introduce your product or service. When we talk about execution, […]

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