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Author Archive

Airtel Zero Initiative: The Unfortunate World It Can Possibly Create!

     -     Apr 19th, 2015   -     Digital Marketing, News   -     0 Comments   -    , , ,

Today Airtel subscribers have received a mail from Gopal Vittal, MD & CEO, Bharti Airtel Ltd., justifying Airtel’s views on Airtel Zero initiative. In the email, Gopal has mentioned number of times that Airtel Zero is not against “Net Neutrality”.  Fine! I think let’s not debate on what “Net Neutrality” means to Telcos and everyone else. There are already enough discussions happening in […]

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Do Not Take Digital Marketing Course

     -     Dec 11th, 2014   -     Digital Marketing   -     0 Comments   -    , ,

Ofcourse Digital Marketing Course can teach you various tactics to leverage Digital Media but the fundamentals of Marketing cannot be taught in Digital Marketing Course. Let me share an example with you to make it clear. Marketing is all about convincing users on something. Ask this question to yourself, Am I good in convincing people in my […]

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How Big Is Digital Media In India?

     -     Dec 4th, 2014   -     Digital Marketing   -     0 Comments   -    , ,

Disclaimer: I am the co-founder of a Digital Marketing Training Company. I have never ran any campaign on any other Media platforms. So, my views might be biased. Few years back, when we started Digital Vidya, I used to have an open discussion on this question in every workshop we conducted.  All the traditional Media platforms […]

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6 Ways To Use Facebook Apps To Promote Your Business

     -     Feb 25th, 2014   -     HowTo   -     0 Comments   -    , , , , ,

Apps let you do all sorts of things on your Facebook page without using any code. You can run contest and promotions, import your blog, sell your product, collect email sign ups, and provide customer support through Facebook app. You can install up to 11 apps on your page at any one time. But only […]

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Simple Pricing Strategies To Improve Sales

     -     Dec 12th, 2013   -     Buzz of the Week   -     0 Comments   -    

Last year ford managed to earn $7.2 billion, more than any other auto maker company. Ford couldn’t have managed it without a new pricing strategy that helped them to upgrade their vehicles they sell. Thus, smart pricing strategies are required for development of a business and for such a competitive marketplace. Below stated are some […]

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Importance Of Mobile App Marketing

     -     Nov 28th, 2013   -     Social Media Marketing   -     2 Comments   -    , ,

Today there are about 2 million mobile apps available in the major app stores and getting your app recognized in between this count can be one of the biggest challenges that most of the mobile app publishers might be facing. However, if you have put your shoe in this mobile space, it becomes essential for […]

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Avoid These 4 Hashtag Mistakes On Twitter

     -     Nov 25th, 2013   -     Social Media Marketing   -     1 Comment   -    , , ,

Hashtags, which were first introduced on Twitter are capable in adding depth to your Twitter strategy. However, at the same time it is also essential to use them with caution or else they might even break you. Therefore, today in this post, we will discuss some mistakes that should be avoided while using hashtags on […]

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Digital Vidya Announces Certified Digital Marketing Master (CDMM) Course In Association With Vskills

Digital Vidya, India’s leading Digital Marketing Education firm announces Digital Marketing Certification in association with Vskills, a govt. of India initiative. CDMM (Certified Digital Marketing Master) is a joint certification offered by Digital Vidya Vskills, targeting students and professionals interested in building a rewarding career in Digital Marketing. Digital Vidya has been contributing to the […]

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Importance Of Pop-up Forms – Do They Really Work?

     -     Oct 13th, 2013   -     Social Media Marketing   -     0 Comments   -    , , , ,

How do you react to a pop-up box that appears over a blog post that you are reading? Pop-ups can really work wonders and there are many readers that sign up for free offers. Since, they can work so well, therefore they are practically irresistible for the web publishers. However, the trouble is that pop-ups […]

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Interview With Anandan Pillai, Senior Manager, Social Media

     -     Sep 11th, 2013   -     Industry Insights - Marketing   -     0 Comments   -    , , ,

Anandan Pillai is a Senior Manager (Social Media) at ZenithOptimediaIndia (Publicis Groupe). He is a social media enthusiast and loves interacting on social media strategy, content strategy, building brand community etc. Best way to interact with him is to buzz him on Twitter – @anandan22. Digital Vidya: Does the advent of Social Media change the […]

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