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Author Archive

Interview with Shailendra Kumar, Vice President & Chief Evangelist, SAP

Shailendra is a thought-leader and visionary in the cognitive and analytics space. He is the Chief Evangelist for Intelligent Enterprise Group in the APJ&GC region. He is responsible for driving innovative ideas and discussions with SAPs clients in the region. With an experience of over 25 years working with Corporates, Software Vendors and Consulting companies […]

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Interview with Anindya Sengupta, Vice President, CRIF

Anindya has done his M.Phil in Economics from IGIDR, Mumbai. During his research days way back in 2005 itself he started working with large data sets on the Indian economy mainly the NSSO data set and developed statistical models to address various social and economic development problems of the country. Then his journey in data […]

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Interview with Rohit Kumar, Researcher, Eurecat

Rohit started his career as a software developer in TCS where he worked for 6.5 years and worked in different roles as java developer and then as Java architect. Then inspired to enhance his knowledge in big data and data science he moved to Europe to pursue a PhD in Big data especially in graph […]

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Airtel Zero Initiative: The Unfortunate World It Can Possibly Create!

Today Airtel subscribers have received a mail from Gopal Vittal, MD & CEO, Bharti Airtel Ltd., justifying Airtel’s views on Airtel Zero initiative. In the email, Gopal has mentioned number of times that Airtel Zero is not against “Net Neutrality”.  Fine! I think let’s not debate on what “Net Neutrality” means to Telcos and everyone else. There are already enough discussions happening in […]

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Do Not Take Digital Marketing Course

Ofcourse Digital Marketing Course can teach you various tactics to leverage Digital Media but the fundamentals of Marketing cannot be taught in Digital Marketing Course. Let me share an example with you to make it clear. Marketing is all about convincing users on something. Ask this question to yourself, Am I good in convincing people in my […]

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How Big Is Digital Media In India?

Disclaimer: I am the co-founder of a Digital Marketing Training Company. I have never ran any campaign on any other Media platforms. So, my views might be biased. Few years back, when we started Digital Vidya, I used to have an open discussion on this question in every workshop we conducted.  All the traditional Media platforms […]

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6 Ways To Use Facebook Apps To Promote Your Business

Apps let you do all sorts of things on your Facebook page without using any code. You can run contest and promotions, import your blog, sell your product, collect email sign ups, and provide customer support through Facebook app. You can install up to 11 apps on your page at any one time. But only […]

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Simple Pricing Strategies To Improve Sales

Last year ford managed to earn $7.2 billion, more than any other auto maker company. Ford couldn’t have managed it without a new pricing strategy that helped them to upgrade their vehicles they sell. Thus, smart pricing strategies are required for development of a business and for such a competitive marketplace. Below stated are some […]

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Importance Of Mobile App Marketing

Today there are about 2 million mobile apps available in the major app stores and getting your app recognized in between this count can be one of the biggest challenges that most of the mobile app publishers might be facing. However, if you have put your shoe in this mobile space, it becomes essential for […]

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Avoid These 4 Hashtag Mistakes On Twitter

Hashtags, which were first introduced on Twitter are capable in adding depth to your Twitter strategy. However, at the same time it is also essential to use them with caution or else they might even break you. Therefore, today in this post, we will discuss some mistakes that should be avoided while using hashtags on […]

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