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E-Mail Marketing: Why Spend More Time Personalizing?

     -     Oct 21st, 2015   -     Email Marketing, Guest Posts   -     0 Comments   -    , ,

The return on investment on e-mail marketing can range from being extremely fruitful to completely useless depending on how well you personalize your e-mails. Particularly in the case of the e-commerce industry, having a good e-mail marketing system is crucial to acquiring and retaining customers. In any case, personalization is key to an efficient email […]

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