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Author Archive

Top 5 Tips That Will Help Tap The Power Of Web Analytics And Social Media

Social media and web analytics go hand in hand in the 21st century. Infact, web analytics is considered as the backbone of social media. The 3 main drivers of social media are Facebook, Twitter and Google+. However, social media has many diversified branches in almost every space of the world whether it is business, astrology, sports, entertainment, education, or […]

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MaassMedia Used Google/Web Analytics To Gain 10% Increase In Leads Generation

About Maass Media: MaassMedia, LLC, is a boutique digital analytics consulting firm, head-quartered in Philadelphia since 2008. The team of MaassMedia experts  provides their services across digital analytics under the sub categories below: Analytics engineering Statistics and analysis Data visualization Testing and optimization All of the above sub categories focus on building a data driven environment […]

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Watchfinder Leveraged Web/Google Analytics To Gain 1300% Hike In ROI

About Watchfinder Watchfinder, is a renowned UK brand, retailing in pre-owned luxury watches, since 2002. It started with the idea of buying and selling luxury time pieces over the internet which seemed to be quite a challenging task in 2002. However, a good business sense and continuous determination turned this challenging task into a company with […]

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New Brunswick Department Of Tourism Used Google Analytics To Generate 58% More Customer Enquiries

About New Brunswick Department Of CTHL The Canadian government got restructured in 2012. Being a part of the Provincial Government, a Department of Culture, Tourism and Healthy Living (CTHL)  in New Brunswick, was founded. This department was formed to promote wellness through healthy living and physical activity. Brunswick, is one of the most beautiful scenic places in […]

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Top 3 Web Analytics Myths One May Fall A Victim To

‘False knowledge is more dangerous than ignorance’. The above phrase is self explanatory and states that there are myriad numbers of myths in Web Analytics in the industry. Even the most niche and modern industries of digital marketing have been badly victimized by these myths. Therefore, one should be aware of the myths having minuscule presence. As compared to […]

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2 Most Trustworthy Web/ Google Analytics Tips

The world in the 21st century largely wants to be online most of the time. Therefore, work profile of Data Analyst has evolved with the course of time. Earlier Data Analyst job required only a thorough study of data which seemed quite an easy task. However, this study has become so vast today that it […]

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Top 5 Web Analytics Mistakes That May Derail Your Business Train

‘No Mistakes, no learning’, same principle applies in digital world space. Human beings do not follow the right path until they tend to make mistake by themselves. However, sometimes doing mistakes can really hit the  business hard. Today where the businesses are striving hard to be competitive and profitable, they sometimes make mistakes by ignoring […]

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WBC Used Web Analytics To Gain 12.2% Increase In Conversion Rate

   About WBC :- A Leading supplier of retail display and gift packaging for specialist food and drinks market across UK, London and Ireland , serving the nation since 1989. The company focused on designing  and manufacturing good quality packaging solutions . It helped the small and big retail brand to create an unique selling proposition that customer can […]

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3 Must Read Tips To Succeed With Web Analytics

Digital Marketing has already proved its blessing for the businesses around the world. The governments of the developing and developed nations have increased their investments in Digital Marketing space. We can expect more research and literacy in digital marketing space and Web Analytics is getting more technical these days as different tools are having many metrics to […]

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Top 3 Web Analytics Tools You Can Use To Succeed In Business

Change is the only constant in today’s digital world. Even the business giants like Facebook and Google constantly striving hard to match the changes coming in the digital world. This niche digital market has opened many doors for the entrepreneurship especially in web analytics space. The experts and professionals are selling their business consultancy to […]

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