Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Author Archive

3 Useful Steps To Create Gmail Ads in Adwords

Email is the most effective channel to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that native Gmail ads are now integrated in AdWords and have made it available to all advertisers. Previously in beta, Gmail ads were highlighted text ads with an accompanied logo that appear on the Promotions tab. […]

Read More →

6 Benefits Of Web Analytics For Business Growth

What is Web Analytics? Google definition: “Web Analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.” It is useful for any business with digital presence to analyze and measure the behavior of the visitors that come to their website. Website analytics measures things like where number of visitors, source of visit, […]

Read More →

A Beginner’s Guide To A/B Testing

 What is A/B testing? A/B testing, or split testing is the process of running a simultaneous experiment between two variants of a web page to see which one performs or converts better. A/B test consists of creating an alternative page for a specific page and showing each of them to equal number of visitors. The two […]

Read More →

Just Add Ice Orchids – Sales Grew 75% Using Inbound Marketing

About: Just Add Ice Orchids are decor for the home or work space. Just Add Ice Orchids are grown in an environment-friendly fashion, using highly efficient growing techniques, water conservation and a sustainable heat source. These are grown and supplied by Green Circle Growers, one of the largest greenhouse operations in the Midwest. Green Circle […]

Read More →

#FloatABoat Campaign By Paper Boat

About Paper Boat: In April 2011, four friends Neeraj Kakkar, Suhas Misra, Neeraj Biyani and James Nuttall started a startup Hector Beverages based in Gurgaon and rolled out Tzinga in Delhi and Bangalore for almost one-fifth of the cost of the biggest energy drink brand in the market, Red Bull. The drink was a hit […]

Read More →