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VacationRoost Leveraged Inbound Marketing Methodologies To Attain 12% More Conversion Rate

About VacationRoost: VacationRoost has done its testing from random projects to a constant effort that benefits the company. The team implemented two testing methodologies to lift the conversion rates. It offers more than 1,00,000 lodging options in 80 destinations ranging from chalets in Chile to mountainside cabins in Colorado. VacationRoost Business Objectives: The business objective […]

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4 Ways In Which B2B Companies Use Inbound Marketing Smartly

Inbound marketing can be divided into four components viz. Attract, Nurture, Convert, and Delight Inbound marketing is the way people use it differently such as: Tools: e.g websites, blog, social media, landing page, etc Strategies: e.g. search engine optimization, buying funnel, lead nurturing, etc Measures: buyer personas, SMART goal, A/b testing, etc Component One: Attract People Who Are Your […]

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17 Tips To Attract Inbound Marketing Leads Through Quality Content

According to research by content marketing institute and marketing professionals, 90% of B2C marketers use content marketing but only 34% believe it’s effective. 17 Tips For Content Marketing And Lead Generation: 1. Provide value According to Connie Bensen, global social media, “The content should be branded at the end of the piece of the content […]

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Afinia Leveraged Inbound Marketing To Boost Its Sales Online by 270%

About Afinia Afinia is a new company that developed it’s desktop 3d printer to become a major player in the established industry through social media approach and the content of the website featuring it’s customers and to the educational community. Afinia Business Objectives The main aim was to get recognized in the market through social media […]

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6 Basic Steps To Escalate To Higher Levels With Inbound Marketing

Marketing is an investment in the growth of business and Inbound Marketing is a process to drive traffic to website to generate leads and leads to sales. Inbound Marketing is not done 1 time; however, it is also a slow process. The results are not generated fast with sales galore and it happens at a […]

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StudioPMG Leveraged Inbound Marketing To Increase ROI To 1,047%

About StudioPMG StudioPMG is an interactive mobile apps agency which helps large pharma, medical device and automotive companies’ clients and customers to connect with their audiences with the help of powerful brand experiences. StudioPMG Business Objective The main objective was to increase the overall marketing ROI to 1,047%. In order to have a growth in the […]

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5 Reasons For Choosing Inbound Marketing

Most of the marketers today generate leads by either trade shows, seminars, mailers, cold calling, outsourcing marketing activities, advertising and telemarketing. This is outbound marketing, which is the traditional marketing and quite expensive. Well, not everyone could afford this type of marketing as it involves large sum of money. Inbound marketing is the most affordable […]

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3 Inbound Marketing Strategies For Moving The World Through Mobile Apps

As the Internet had already become the next generation of all people, so is the use of mobile has become a necessity. Everywhere around the world you see people with smart phones. With the apps you can just create wonders by having it. Currently, they are 11,88,199 apps available on the android. So the availability […]

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5 Ways To Have A Good Content For A Company

Have you ever wondered if only pictures, videos, etc. can do the magic of connecting people? Well the answer is no, as even the content that has to be written can do wonders. Having a good content can gain you a lot of money in the near future. 1. Good content for good money Content […]

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9 Tools To Enhance Inbound Marketing

Before every company used to keep track of its data on the Microsoft Excel, it became too tedious to have a lot of data. Hence, with the improved technology, they came up with different products that could make any task easier in the best possible way. 1. MOZ   Popularity – MOZ is the marketing analytic […]

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