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21 Content Creation Tips For Email Marketing

Sending emails to your potential customers is the best way to keep them engaged and interested in your products/services. Rather than applying for any job that comes your way, applying for a job that suits your skills/talents, dressing appropriately and carrying yourself with confidence, will improve your chances of getting a job. Similarly, rather than just sending […]

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11 AdWords Best Practices To Get More Out Of Your Campaigns

Have you set up an AdWords account just because everybody is doing it nowadays or because you wanted to use up the free credits you got while setting up your web hosting, like it was in our case and later wondered why the response to your ads was so poor? Well there are simple things […]

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Bidding Made Easy – 7 Step Guide For Beginners

Bidding….. the reason why online advertising seems daunting. Even if you understand how bidding works in general, hearing terms like PPC, CPC, etc., can put us off. So here’s the thing. Yes bidding on AdWords is a complicated process, but hopefully by the end of this article you will feel a little bit more comfortable […]

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5 Email Marketing Secrets To Take You From Beginner To Pro

Email marketing, one of the most used on-line channels for promotions and sharing content. It’s easy to set up and even free in some cases. Despite this, there are a few lesser known email marketing practices that may help you improve your existing campaigns. If you are new to email marketing, check out email marketing […]

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5 Things About Search Network That Will Help You Plan Your Campaigns Better

The first question you are asked when setting up a campaign in Google AdWords is what ‘Type’ of campaign you want to choose. If you are new to AdWords, you probably either assumed that Search Network is for text ads, Display Network is for image ads, Shopping is for product listing ads, Video is for […]

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7 Step Guide To Keyword List Building In AdWords For Beginners

What is a Keyword? When you go to a restaurant, isn’t it more convenient to just ask the waiter for the available options rather than going through an exhaustive menu and finding eventually that what you want is over? Or better still you could just ask the waiter what soups he or she would recommend. […]

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How Social Media Helped During Chennai Floods As A Disaster Management Tool

Chennai Floods & Social Media as a Disaster Management Tool It’s an odd feeling seeing Chennai and flood in the same sentence. To give a perspective on why it’s so odd… Chennai gets rain from the North East monsoon which starts from October. Every year low pressure areas are formed above the Bay of Bengal […]

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Guide To Conversion Rate Optimization – Going Beyond Generating Traffic

A lot of effort goes into generating and tracking the traffic to our websites. Seeing the number of people visiting the website grow day by day can be very exciting. Most of us get caught up in this excitement by believing that high traffic is an indication that people visiting our website, love it. This […]

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12 Steps In Content Marketing, A Giant Leap In Brand Building

Brand building – going beyond just recognition Unless you are from a marketing background, like me you most probably have used the term Brand in your day to day conversations to describe a Product/Service. Calling any product/service a brand in casual conversations may seem ok, but for an entrepreneur starting a new company, it matters […]

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7 Step Email Marketing Guide For Beginners

Why e-mail marketing? We wanted to send our latest offer to some potential clients. We had only their e-mail ID’s which we had acquired from an associate. And so we decided to send them e-mails. At least that’s what happened in our case. Having absolutely no clue on how to proceed, we researched on-line on […]

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