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ALS Association’s Ice Bucket Challenge Went Viral On Social Media

Social Media Campaign: The Ice Bucket Challenge / ALS Ice Bucket Challenge (It went viral on social media during July – August, 2014) Company Business Objectives: • Awareness about ALS (amyotrophic lateral sclerosis) disease • Encourage Fund Raising for Research for ALS The Approach: In 2014, to raise awareness about ALS, people all over the […]

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