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3 Best Ad Designing Practices You Must Include In Your Search Engine Marketing Campaign

An Ad is successful when the audience likes it. And when the audience likes it, it results in conversions and hence increase in sales and returns for a business. In Search Engine Marketing (SEM), these are the three main ad designing practices one must pay attention to : Ad Copy: For any advertising to be successful, the […]

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Top 3 PPC Tips For Successful B2B Search Engine Marketing

Internet is where the business is. So be it a brick and mortar shop or a simple chaiwala, each one today wants to have a website for the benefit of its customers and total transparency. So if you are a B2B company (that is business to business company) where your product does not hit the end consumer, […]

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4 PPC Tips To Cut Down Your PPC Cost And Attain Success With SEM Strategy

The ultimate aim of starting a business is to make profits. And profits as everyone understands, happen when sales are high and costs are less. So for any strategy to succeed, the costs incurred on achieving the goals of the strategy have to be minimized. Likewise for the success of an SEM strategy, one has to cut down […]

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Noxedge Used Search Engine Marketing To Gain 140% Increase In Display Conversions

About Nox Edge : Nox Edge, a manufacturer of workout supplements, was the first to come out with a pre workout dietary supplement, in a chewable form. These supplements help in increasing stamina and improve endurance. They also helped in muscle recovery and boosting nitric oxide levels in the body. Business Objectives Of Nox Edge: Nox Edge was […]

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Norgren Used Search Engine Marketing To Increase Its Web Traffic By 400%

About Norgren: Norgren is an international engineering business which specializes in motion and fluid control technologies. Their main target companies are manufacturing companies who use pneumatics in their own products. Started in the earlier 20th century, Norgren has sales and service network in 75 countries. They work closely with customers to gain a deep understanding […]

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15 Must Do’s For Higher PPC Conversions

PPC or Pay Per Click campaigns are run on Google to increase conversions when a user who wants the product of the advertiser, clicks on the ad to get a better understanding of the product and finally purchases it. Hence any advertiser would want higher PPC conversions. To enhance conversions, following areas should be given […]

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3 Important Things About Google Adwords And Reducing The CPC

Google Adwords is an online advertising platform provided by Google to increase online traffic and hence have advertisers increase their sales. A successful campaign involves the Advertiser, the User and Google. The advertiser tries to formulate ads and shows them on Google, while the User sees the relevant ads for his use, while Google helps the user and the advertiser […]

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OYYY Used Search Engine Marketing To Reduce Its PPC Cost By More Than 63%

 About OYYY OYYY was an internet reseller of printers, Laptops, Inks, Projectors and other consumer electronic devices and IT products. It had more than 52000 products from 100 leading brands all available for next day delivery. However, from April 1st, OYYY has merged with XMA, a leading IT solutions provider. Hence, all orders should now to […]

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2 Remarketing Tools In Search Engine Marketing

Google has improved Remarketing features tremendously in 2013. Remarketing is not as simple as setting up an Adwords campaign. In fact it requires tagging your website and setting up Remarketing lists. This technique is useful for websites which have a traffic of more than 10000 customers. But this does not mean that if the traffic […]

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7 Search Engine Marketing Tips To Succeed With Your PPC Campaign In 2014

In this everchanging world, there have been lot of innovations in Adwords that have led Google to be a leader. There have been a lot of exciting developments in 2013 that one could implement in 2014 and stay ahead of competitors. Some of these changes which an Adwords Planner should focus on this year are: 1. RLSA […]

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