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Video Marketing: A Leading Marketing Trend in 2019

Every day, people watch billions of videos. Bloomberg reports that 10 billion videos are viewed on Snapchat every day, TechCrunch reports that 8 billion videos are watched on Facebook every day and videos on Instagram are climbing rapidly in popularity. Riding the wave, even Twitter started to show view counts on their videos as businesses look for more detailed […]

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Google Shrinks Adword’s View-through Conversion Window from 30 Days to 1 Day

Google made quite a big announcement recently stating that the view-through conversion window for display ads and video ad impressions will be shrunk from 30 days to 1 day. While this new change will not have an effect on the already existing 30 days conversion window of search ads, it is a significant change for […]

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