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 3 Great Examples of How to Use & Leverage Social Media Marketing

We all know Social media marketing is today very widely used because it can’t be ignored. With more than 1.9 billion people on social media platforms globally, it is a huge resource to tap the captive audience. Let us understand why people use it. Primarily people need to connect to with friends and family. There […]

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10 Essential Elements of Social Media Marketing Decoded

There is a paradigm shift in marketing. The world claims it, but how many can define it? Talk of Social Media Marketing? OMG- Oh my God, there is a sea change in the way social media marketing is done today. Well let’s demystify what it means? And to understand the 10 Essential Elements of Social […]

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3 Step Guide to Build Conversion Oriented Landing Page

We live in the ICE Age- Information, Communications and Entertainment. People today first click and then go to brick and mortar stores. Therefore, it is extremely important that your virtual showroom i.e. your website and its landing pages are immaculate and easy to navigate and above all informative. Therefore, I attempt to provide insights to […]

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Remarketing | 1 Unmatched Feature of SEM

Once we discuss in detail the targeting in both traditional and digital media. We will appreciate Remarketing | 1 Unmatched Feature of SEM. Traditional Media: 1.) Targeting Audience in Television: TAM was the Audience measurement agency that measured the audience statistics in India. They had installed approximately 10k analog meters in television sets all over India. […]

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Why Businesses Should Invest In SEM | 15 Compelling Reasons

I am sure there are many more reasons than I am listing here but make no mistake and ignore at your own peril the 15 compelling reasons why businesses should invest in SEM (Search Engine Marketing). Digital ecosystem today has completely changed the way we market and sell our products and services. It is evolving, […]

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Effective Inbound Marketing Strategies: 2 Critical Inputs

Inbound Marketing What is Inbound Marketing? According to Hubspot- “Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream […]

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