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Learn To Use Mouseflow For Live Click Tracking & Website Analytics

Mouseflow has come up with a unique way of tracking the behaviour of your site. Now you can see how your visitor is using your website. Mouseflow captures all mouse movements, scrolls, keystrokes and form fills. This helps in identifying where the visitors pay more attention. It was exciting when I tried the demo in […]

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Mercedes Benz Drove People To Web Through Google Search

Mercedes Benz with the help of Google and Market Share partners (Media Mix Modelling Agency), found the key aspects of how online marketing helped to reach effectively to their customers. As an automobile company, both way of marketing are important. The reach and effectiveness of Offline marketing cannot be quantified. Quantifying the relation between offline […]

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Mu Sigma Witnessed 1.5% In Sales Through Customer Engagement Marketing

Mu Sigma is the one of the world’s largest analytics firms. They help companies in harnessing Big Data for making data driven decision making. Data analytics and data driven decision making are an integral part of any complex business. Mu Sigma work with many leading organisations in solving business problems related to marketing, supply chain […]

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Rooms ToGo Increased Accessory Sales By Implementing Google Analytics Premium

Google analytics premium is designed for specific needs in analytics, which the standard Google Analytics cannot meet. With extra processing power, advanced options for analysis, better service and support, this version is giving better analysis to their customers. This is a case study of how Room To Go increased their accessory sales by implementing Google […]

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Learn To Use Clicky Web Analytics Tool

Clicky is one of the web analytics tool, that helps to track everything about the web traffic to your website. It’s more over a real-time analytical tool. Clicky web analytics gives a detailed report on each segment of visitors in detail, enabling us to know what is working and where we need improvement. This tool […]

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How To Set-up Conversion Funnels In Google Analytics

Conversion Funnel is the tool that Google Analytics provides to analyse the flow of customer who finishes a predetermined goal. The conversion, most often is not a one step process. Conversion Funnel gives the diagrammatic representation of the entire process. The visitor may land on any of your pages, do some searches or may go […]

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5 Key Parameters To Imporve Your A/B Tests

 “A/B tests are comparing two versions of a web page to see which version performs better.” It is comparing the existing version of a web page with the modified version. A small change in how your web page conveys can bring high conversion rate. The purpose of the test is to identify the most effective […]

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Did You Know Web Analytics Market Is Likely To Reach $3.09 Billion By 2019

“Web Analytics Market to Hit the Billion-Dollar Mark by 2014”. CRM.com published an article on the market share and growth of web analytics with this heading on May 29, 2009. The Web analytics market has reached the mark and is growing exponentially.  And In the next four years from now it is expected to reach […]

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4 Benefits Of Segmentation In Google Analytics

  “A segment is a subset of the data to be analysed in Google Analytics” It is one of the most important tools provided by Google Analytics to isolate and analyse data. There is so much of data available. But interpreting all this data might not be useful for a particular business. Segmentation segregates the quantitative […]

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