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Author Archive

Complete Your Link Building Strategy Through These Top 10 Tactics

Links helps the users to navigate between the web pages. Search engines use the links to discover new pages. These links are plays a major role in defining the ranking of your page or website. Often search engine crawls every web page to extract content to add to their index. They also identify the links […]

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Learn To Use Mouseflow For Live Click Tracking & Website Analytics

Mouseflow has come up with a unique way of tracking the behaviour of your site. Now you can see how your visitor is using your website. Mouseflow captures all mouse movements, scrolls, keystrokes and form fills. This helps in identifying where the visitors pay more attention. It was exciting when I tried the demo in […]

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Do You Know How To Do Smart Web Data Analytics?

Google Analytics tool is a potential platform to derive the specific insights from the data, provided that the analyst is aware how effectively the tool can be used. The more you are aware about the tool you use, the smarter will be your analysis. Do you know how to do smart web data analytics?  Let […]

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In-depth Digital Analytics Ecosystem

The digital analytics ecosystem refers to the entire process of analytics. Understanding the tools, objectives, reporting and deriving the outputs helps to make the entire process easy. The entire digital analytics ecosystem can be categorized in three categories. The fundamental elements of analytics. The Inputs The Outputs The fundamental elements of analytics: Digital analytics is […]

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Mercedes Benz Drove People To Web Through Google Search

Mercedes Benz with the help of Google and Market Share partners (Media Mix Modelling Agency), found the key aspects of how online marketing helped to reach effectively to their customers. As an automobile company, both way of marketing are important. The reach and effectiveness of Offline marketing cannot be quantified. Quantifying the relation between offline […]

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Google Analytics & Megalytic Integrate For Automated Reporting

Megalytic is an online service provider in web analytics. Various digital agencies, marketers, and other businesses uses their service faster and insightful reports. Megalytic helps creating reports that deliver precise data. Its features allows analyst to generate professional report for variety of audiences.The major features that Megalytic provide for better reporting are: Templates – Megalytic […]

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Mu Sigma Witnessed 1.5% In Sales Through Customer Engagement Marketing

Mu Sigma is the one of the world’s largest analytics firms. They help companies in harnessing Big Data for making data driven decision making. Data analytics and data driven decision making are an integral part of any complex business. Mu Sigma work with many leading organisations in solving business problems related to marketing, supply chain […]

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Rooms ToGo Increased Accessory Sales By Implementing Google Analytics Premium

Google analytics premium is designed for specific needs in analytics, which the standard Google Analytics cannot meet. With extra processing power, advanced options for analysis, better service and support, this version is giving better analysis to their customers. This is a case study of how Room To Go increased their accessory sales by implementing Google […]

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5 Great Web Analytics Tips That Help You Prosper At A Faster Pace

Analytics is changing the way we used to see our business. How better I can serve you, is the major question that can help any organisation grow. It’s now easy to know your existing or potential customers with new technologies. With Analytics you know your customers to give them what they want. Here we discuss […]

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Learn To Use Clicky Web Analytics Tool

Clicky is one of the web analytics tool, that helps to track everything about the web traffic to your website. It’s more over a real-time analytical tool. Clicky web analytics gives a detailed report on each segment of visitors in detail, enabling us to know what is working and where we need improvement. This tool […]

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