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12 Steps To Create an Effective PPC Campaign

12 Steps To Create an Effective PPC Campaign

What is PPC Advertising? PPC or Pay per click advertising is an Internet advertising model which is used to generate clicks to your website. It is the way of directing traffic to your website using relevant keywords related to your product or services. It is a paid traffic and an advertiser will pay an amount […]

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10 White Hat SEO Techniques For Link Building

10 White Hat SEO Techniques For Link Building

What is Link Building? Link building is the process of getting hyperlinks from other websites to your own. It is one of the many tactics used in search engine optimization (SEO). It is a way for users to navigate between pages on the Internet. The Search engine uses these links to crawl the web pages […]

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visual-content

12 Ways to Use Visual Content to Generate More Campaign Views

What is Visual Content Marketing? Before we talk about visual content marketing, let’s define Content Marketing. Then we can have a better understanding of how visual content plays into the greater theme of content marketing. What is Content Marketing? Content marketing is a marketing approach focused on creating and publishing attractive and relevant content for […]

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How RankBrain and Artificial Intelligence Help Outline SEO Strategy

What is RankBrain? RankBrain is a machine learning, artificial intelligence system; Intelligent enough to show most relevant and quality search results. With Machine Learning ability and Artificial Intelligence RankBrain is using the mathematical processes and an enhanced understanding of language semantics to learn more about what and why people are searching. It is applying those […]

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10 Ideas For Finding The Lucrative Keywords For Your Business

There is nothing more important than keyword research when building your SEO plan. Even the best-planned campaigns can be disappointing if you have targeted the wrong keywords. An effective marketing strategy of a website should include good content and research on profitable keywords that increase chances to get high rankings in search engines. While some websites […]

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6 Business Objectives of Social Media Listening

What is Social Media Listening? Social Media Listening is the process of tracking and monitoring digital conversations around specific words to understand what customers are saying about a brand, product or a company. It’s more than watching @mentions and #Hashtags. If you’re only paying attention to notifications then you’re missing a large group of people […]

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4 Metrics That Measure The Success Of Online Advertising

What is Online Advertising? Online advertising has become one of the most impcpsortant aspects of any online marketing campaign. It’s a great way to have more traffic to your site and increase business. However, it can be a serious challenge if you are not careful. First you have to decide which channels or websites you […]

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6 Twitter Lists You Should Create For Business

What is Twitter List? Twitter Lists are collection of Twitter users that are placed in a specific category (called a list) based on one common topic/idea. When you click into a specific list, you only see tweets from those who have been added to that list. Twitter lists allow you to efficiently organize your users […]

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Sonam Gupta Viral: How Small Businesses Boosted Their Sales

Girls with the name Sonam Gupta all over the world must have been quite annoyed about being judged unfaithful as ‘Sonam Gupta Bewafa Hai’ turned into a trend amidst the chaos that followed the government’s decision to demonetise Rs 500 and Rs 1000 notes. It all started in August, with the picture of a dirty, […]

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How Facebook Influences Movie Promotion And Its Success

The movie is not a success until it makes money. An Outstanding script, a big production house and famous star cast cannot ensure box office success of a movie. Movie success can be attributed to many potential factors. One of the important factors is the reach of the marketing campaign, which these days majorly involves […]

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