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Blocking Ads With Apple’s New Safari: A Boon Or Bane

Apple Safari Safari is a web browser developed by Apple included with the OS X and iOS operating systems inbuilt to help generate a faster user interface for users working on the Apple-Produced Products. On January 7, 2003, at Macworld San Francisco, Steve Jobs announced that Apple had developed their own web browser, called Safari. […]

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Hope You Are Not Committing 5 Deadly SEO Mistakes!

Introduction According to the bookish definition of Wikipedia Search Engine Optimization (SEO) is defined as  “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” There are many facets of an SEO, from the keywords on […]

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Learn How PPC Advertising Brings Small Businesses In Competition With Big Brands

Introduction PPC, or pay-per click, is an advertising model in which advertiser and publishers display ads to the users of search engines such as Google, Bing, etc. The user enters their search terms – also known as a “query” – into the search box, before being presented with results relevant to their search. Text-based Ads […]

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Use iSpionage Tool & Determine Your Competitors PPC Keywords

Introduction The success of a PPC campaign or paid Marketing campaign depends upon finding the right combination of keyword, ad copy and ad position while also finding the correct audience and targeting them at the appropriate time. Next, comes launching those campaigns with the researched keywords. The goal of this phase is to get a […]

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IIFP Leveraged Google Adwords To Establish Itself In Online Market

Introduction The Indian Institute of Financial Planning (IIFP) emerged in the last few years as a prestigious Centre of financial education in the country. It’s industry integrated curriculum, outstanding quality of faculty and an innovative teaching methodology have made the IIFP reachable to the students across the country. IIFP, which has today become one of […]

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Optimize Your Budget & Local Paid Search With 3 Simple Steps

Introduction Paid search marketing is an inexpensive and achievable form of online marketing designed to connect your ads with searchers actively seeking what content one is providing. The smartest paid search marketing campaigns are pay-per-click, or PPC campaigns where a Manager puts up the ad of the client’s products and services and targets the segmented […]

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Improve Your Adwords Results From Your 10 Analytics Reports

Google AdWords via the Google Analytics The AdWords platform offers many key metrics to help you measure success, such as impressions, clicks, cost-per-click, average keyword position, and ad click-thru rate. These metrics should be monitored against your campaign goals to help determine what you ultimately need to optimize. You can also measure the outcome (and […]

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Salesforce Analytics Cloud Doubles Down On Big Data

Introduction to Salesforce Salesforce.com is a global cloud computing company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into commercial applications of social networking through acquisition. As of 2015, it is one of the most highly valued American cloud computing companies with a market capitalization of $50 billion, although the company has […]

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Which Is Better: Paid Ads Or Free Ads?

Introduction Everyday all over  the world , thousands of new websites are being added every day. All of them have one thing in common. They need advertising. So the next question is , how will they advertise and get their message out to the vast majority of internet junkies, and which type of ads are […]

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Top 3 Reasons Why Marketers Can’t Miss Out To Opt For International PPC

Introduction  Pay-Per-Click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A Pay-per-Click (PPC) ad replicates your business and creates awareness amongst consumers about the different […]

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