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Author Archive

Role Of A Viral Music Video Of Kolavari Di In Promoting A Movie

Why This Kolaveri Di – This ‘soup’ song needs no intro and is ‘tasted’ by millions of music lovers. This was released officially on 16th Nov 2011 and was a rage on YouTube and social networking sites, ahead of its movie launch. This song was shot as a promotional song for the psychological thriller film, […]

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Managing Your Brand Through Out Of The Box Thinking – By Ankur Warikoo At CMO Summit, 2014

CMO Summit, being one of the biggest platforms to discuss new trends in marketing and big ideas came up with a few of the stalwarts in the Marketing Industry for the 2014 edition. One amongst the bunch is Mr. Ankur Warikoo, CEO of Groupon India who looks after APAC (India, Philippines, Indonesia and Thailand) region […]

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Evolution of Inbound Marketing After The Web 2.0 Era

In the early Internet days, say till late 90’s, the major source of finding some info about a brand was the “About Us” page in their website. That used to give a decent info regarding their services or the new updates, but it was majorly a ‘one-way’ communication from the company’s side. That was the […]

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6 Key Elements Of Inbound Marketing

Once the marketing offer is in place, execution of the campaign is very crucial to get the desired results with the best resources available. Visitors who visit the site will not be willing to share their details unless there is something attractive or interesting from their point of view. They should find some value addition […]

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Inbound Marketing Leads Has Highest % Of Conversion Rate

Winning the customers’ mind is half the battle won. This is exactly what happens in an Inbound Marketing scenario. If proper lead nurturing is done, the lead conversion from ‘Prospects to Customers’ percentage will be higher with a proper follow up. The customer has done the ground work for a specific info on a product […]

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Lead Nurturing By Engaging The Prospects To Make Them More Interested

Lead Nurturing is one of the important phases in Inbound Marketing. This forms the trigger for a sale to happen. It is all about building the relationship and having an emotional bonding between the customer (PROSPECTS) and the brand. This is an on-going process built over a period of time with a series of actions […]

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Get Found Vs Find Us – From ‘Brick And Mortar Location’ To ‘We Are Everywhere On The Web’

Till the late 1990’s, the major way of finding information on a product or a service is through the walk-ins to the physical store, print ads in newspapers, magazines, brochures, hoardings, TVCs, radio etc., with the physical address being printed aka Outbound Marketing. Things have changed a lot from the physical brick and mortar location […]

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4 ‘R’s – Right Content At The Right Time To The Right Person Through Right Channel

In this digital era, the Customer is all over the web. There are many channels through which he has to be engaged or to ‘catch’ his attention in the best time possible. This is not an easy job as there is no mechanism to make the customer stick to one channel to grab the attention […]

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