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How To Use Meta Tags To Own 1st Page Of Google Search Results

In the fierce battle for that coveted top search rank on Google, web analysts and management teams are testing each and every tool under the sun. However, there are some simple yet effective tools which are generally overlooked. One of them is the Meta Tag. Meta tags can go a big way in improving your […]

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5 Websites Which Manage Search Engine Marketing Most Effectively

If the number of websites on the Internet keep growing at the same rate as of today, we will probably cross 1 billion websites on the web by the end of 2014. From 1 website in 1991, we have reached nearly 673 million websites in 2013. From 2011 to 2013, in just two years, the […]

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5 Best Ways To Manage PPC Campaign Performance Effectively

When the marketing budgets of small and midsize businesses were analyzed at the end of 2013, it was found that nearly 25% of the Google AdWords budget was being flushed away owing to managerial and strategic errors. Wrong PPC campaign not only leads to wastage of huge marketing budget but also losing the ground to […]

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8 Powerful Tips to Cut The Cost of PPC And Google AdWords Campaign

A penny saved is a penny earned. In the present era of intense and cut throat market competition, it is not just enough to generate big revenues, what matters equally is the cutting down on costs in order to generate sustainable profitability. PPC campaigns and Google AdWords are proving to be great drivers for a […]

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Exploring The Key Ingredients Of Viral Marketing: The Carrie Telekinetic Coffee Shop Prank

What will be your first reaction if you are a living witness to a paranormal activity at a Coffee Shop on a busy morning with furniture flying all around in the air and a guy getting slammed against the wall by some invisible hand? Freak Out? Run for Life? Freeze like a stone? Or Laugh […]

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Understanding Brand Reinvention – The Iconic Journey Of Godrej Cinthol

“If you make sure that your brand story is fresh and compelling without losing your core customers, then that is brand reinvention for me” shared Sunil Kataria, the Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited (GCPL). At the Pitch CMO Summit 2014, among the most esteemed speakers, Mr. Kataria, with an […]

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5 Ways To Boost Your Web Page Search Rank In Google

Have you ever wondered about the commonalities among the web pages that are positioned among the top search engine result pages by Google? Well, there are certain factors which distinguish the web pages with higher rank from the ones with lower rank. The following tips, which keep these ranking factors in mind, can help you […]

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India Internet Day 2014: Celebrating Empowerment And Innovation Through The Web

When Internet has become the next biggest necessity after food, cloth and shelter, it is imperative to celebrate its existence. The Indus Entrepreneurs (TiE), the World’s largest non-profit network for Entrepreneurs, in association with the media partners like Digital Vidya, India’s largest Digital Marketing training company, bring you a bigger, better, stronger and smarter Season […]

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7 Ways To Conquer The 1st Page Of Google Search Results

Web presence optimization is becoming paramount to businesses owing to the increasing popularity of mobile search as well as social media. Consumers are becoming more and more likely to conduct a research on the internet before making a purchase. Search engines are increasingly playing a larger role in driving the awareness for a brand as […]

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3 Major Impacts Of Negative Keywords On Your Business

While keyword selection is unarguably one of the most important focus area while designing a search engine marketing strategy, the vitality of negative keywords cannot be ignored either. While keywords help you in driving as much traffic as possible traffic to your website, negative keywords filter out the unnecessary and irrelevant traffic to your website. […]

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