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How Xiaomi Making Effective Use Of Social Media To Target Indian Consumers

Xiaomi is a mobile internet company dedicated to creating an all aspect user experience. Founded in 2010, the company has fast become one of the leading tech firms in China. The company is currently valuated at over 10 billion USD; it is the world’s 3rd largest Smartphone distributor and has over 3000 employees. Xiaomi’s main portfolio of products includes: Xiaomi […]

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The Role Of Social Media In Making ABCD 2 A Grand Success

The social media campaign executed for the movie ABCD 2 which became the most successful campaign in the country this year. With lots of contests, promotions and online media integration helped the whole campaign go viral on all the charts across Facebook, Twitter and YouTube. Objectives of the Campaign: The primary objective of the campaign […]

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