Marketers around the world are using content marketing for B2B brands to align storytelling with their marketing objective for lead generation. As marketing communications have continued to evolve, building a well-structured content to earn audience’s attention along with the integration of visual communications have become indispensable.
Your story is shaped in 100 places every second. Create content people want to read and people want to share.
According to Content Marketing Institute, 55% of the B2B Marketers stated that they were unclear about what a successful or an effective content marketing program looks likes even within their organization. Therefore, it has become more important to collaborate your content marketing strategy with business goals.
In the webinar, Bianca Ghose, Global Head – Content Marketing, HCL Technologies guided the attendees with how to build content which engages the audience within the story for lead generation. It is because of the shift in the consumer attention that the marketers need to shift from a pushed based content marketing which requires a pull approach.
Following are the key takeaways of the webinar on Content Marketing For B2B: Aligning Storytelling To Lead Generation:
- 21st-century marketing foundations
- Building Buyer personas for B2B brands
- Developing “relevant” content – along with some success stories
- An integrated Content Marketing Model
- Thought Leadership as a lead generation tool
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