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Best Web Development Practices: Using SEO and UX Together

Best Web Development Practices: Using SEO and UX Together

Remembering the day when I searched for a keyword on Google and instantly results came in front of me. Felt happy 🙂 to see desired result on top of the Google’s search engine result page which I was looking for. Without wasting a single second, I clicked on the top result and came to the landing page,  what has been delivered?  I couldn’t perform the task At once all my happiness turned into anger 🙁 because my experience with that web-page was not bad but worst. It  immediately prompted me to close that landing page and move on to some other search result.

Within a few minutes, I was in  two states of mind, one was filled with happiness and other with sadness. It happened due to the lack of proper synchronization between the SEO efforts and the UX implementation on that web-page.

It can lead to degradation of your website’s performance and will also mark your website as an un-authoritative domain among other competitors for search engines as well as for end users also.

Is it the Right Time to Balance SEO & UX?

Usability Vs Searchability SEOUX balance

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Definitely Yes! If the aforementioned case is happening with your website then it is the right time to tweak and make a proper balance between SEO and user experience.  There is a critical relationship between SEO and UX, just like a relationship that a married man shares with hisa Spouse, if they are not synced to one another then they will not be able to get fruitful results in every aspect of relationship. This can also be justified from the fact that Google changes its algorithm frequently and becoming to think more like a human to identify the intent of end user. Based on this, Google show highly relevant results on top of Google search result page, which means UX is now considered as an important part that need to synced with SEO efforts. So It is better for SEO professionals to think beyond keywords. Right!

How to Sync SEO & UX!

How SEO & UX Go Together

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As a human being, you must have seen and experienced many cases or situations where an excellent balance is needed between two different personalities in order to achieve a particular outcome.The importance of  outcome depends on how well those partners are synced together. If the syncing is fine then outcome is always good. However, if better balancing has been established among them, then results will always be “Awesome”.

SEO and UX have a common goal “to convert end user into a happy customer”. A website’s usability doesn’t have any value if it is not searchable by user. At the same time, good traffic on website means nothing if end-users are not finding it user-friendly. There has always been some strategies, goals and tricks that anyone can implement to get desired results. 

Let’s discuss some strategies that you need so that you can have excellent syncing between SEO and UX so that both of them can go together in order to have a successful website in terms of both usability and high performing to drive good organic traffic. 

Lay a Solid UX Foundation on SEO Researched Data

The foundation  matters the most whether it is a building, a growing child or a newly married couple or a website design. That is why it is always required to implant best seeds for a start-up, so that a firm foundation has been laid for successful results. If we talk about the best seeds for excellent UX designs, then SEO researched data hold so much of importance. And for this SEO professionals do extensive research on client business with proper business understanding and collect valuable data which specifically relates to an industry and customer behaviour. This researched data from SEO provides valuable information to the UX designers which directly comes from the people who are going to interact with that online business website. That is why this data help UX designers to lay a strong and firm foundation of UX designs and aids graphic artists to take better decisions during development. 

Preventing Silly Technical Errors for Better SEO and UX

When you have a combination of SEO and UX working together, then you have more chances of getting fruitful results because SEO experts always guide UX person to avoid technical errors within the code. These silly technical issues like W3C validation errors, HTML text ratio, Inline CSS, IFrames, GZip compressions, etc. should be avoided. Apart from avoiding and identifying these errors, it is always recommended to fix these issues as soon as possible to make the website better which improves SEO along with the user experience. This way you can have better SEO UX for excellent results. 

Produce a Pleasing Combination Between Content & Design

Content and design of a webpage are two vital things that are to be taken care with extra attention because Google now considers more  of the user experience and quality content as a search engine ranking factor which means  a better SEO will never gonna benefit your website until and unless you have an excellent UX. In the same way an awesome web design always need to have SEO strategized quality content in order to draw more audience towards your webpage and keep them engaging with that unique SEO content. So your website UX should be designed in such a way that it clearly presents your quality content, similarly SEO content should also suits the design.

Thinking of Compact Devices! Just Go Mobile Friendly Now

Mobile Friendly Responsive Design

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As per the recent Google algorithm SEO update, mobile friendliness is the key feature.Many websites have seen a sudden increase and drop in their keyword ranking on Google search result page. This is a real signal from Google that they want websites to be fully operable in all the available devices like desktop, laptops, iPads & mobiles. So it is a clear advice from SEO expert to produce a responsive design of a website, a good fit for SEO & UX which can serve different display according to the different devices.

Set Upside Down Hierarchy of a Website

In terms of both SEO and UX, end-users like you, me and any other person always want to find some specific kind of information which they  search for in very shortest, easiest and efficient manner. A user searching for a specific page like “Testimonials” want to find this within few clicks as possible, so it is always recommended to implement a upside down hierarchy of website which creates a perfect balance between SEOUX to drive and engage more users effectively.

Better to Focus on Quality Rather Than Keywords

Google now becoming more smarter and shifted its focus from old parameter like keywords to some of the new quality parameter which need to be taken care by SEO & UX. These set of quality parameters include page speed, ease of navigation,internal linking structure, existence of unique and quality content, relevant and SEO optimized descriptive content along with easy to use page layout. If you keep a close eye on aforementioned parameters and implement these while following the guidelines defined by major search engines like Google then it is guaranteed that you will have a “WIN-WIN” situation for your online business.

Usability Vs Searchability! Are These Balanced as SEOUX?

As said earlier an excellent design doesn’t not guarantee an increase in incoming traffic towards your website until you have worked smartly on your website in terms of SEO. What I am talking about here is specifically On-page SEO, so the along with awesome UX design you need to work harder and smarter on few on-page metrics like:

  • Assign only one H1 tag along with some H2, H3… tags on main headings.
  • Set highly relevant Meta details to the webpage as per the page content.
  • Embed proper attributes to images like Alt tags and title tags.
  • Compress elephant size images to appropriate weight.
  • Have webpage speed that can challenge “Vin Diesel – Furious 7 Guy”.

Likewise, the SEO optimized webpage can only perform better if and only if it has an interactive UX design that can not only have magnetic effect to attract end-users towards it but can also engage and retain user for long time which is totally dependent on the UX strategy that has been implemented on the webpage. So it is always recommended to have an interactive and user-friendly design for better ROI for the online business website.

Why to Build Multi-page Form UX?

Keeping in mind the details of analytic from Google behavior, it is always recommended to embed a registration or checkout form in multiple pages. The study shows that users give up complicated and lengthy registration forms which are displayed on a single web-page. So it is always better to have a form which can be completed in multiple pages, but don’t forget to mention some information about the form that two pages are left or either a form completion bar on top of the form. In this way you can achieve a better UX for registration forms.

Take Away from here

This complete aforementioned information about SEOUX concluded with the fact that “How important it is to have a proper balance between SEO and UX”. By following these parameter you can always in a state to optimize your online business website for your end-users and Google at the same time – both are extremely important to deliver successful results for your website! By implementing an excellent equilibrium between SEO and UX you can assure that both field experts can closely work together and understand each other’s goals, which is the overall goal of business website that can surely bring good traffic and conversions.

ManojAuthor Bio:

Manoj Rawat, a Techy with over 7 years IT experience & expertise in Growth Hacking, Digital Marketing. Loves to share marketing tips & tricks among online marketers. An active member on FindNerd, a tech social community for tech experts and a collaborative project management tools platform for managers.

There are 2 comments

  • 2 years ago

    Raj Sharma   /   Reply

    Today, digital marketing is very popular in all over the world. Your given blog will definitely help digital marketers who want to learn more about SEO. Could you please let me know what is UX? I am not aware of this?

  • 2 years ago

    Tina   /   Reply

    Hey, thanks for your educational information.Your discussed points are constructive for mobile responsive designing.I think the keyword is the biggest factor to rank a website but as well as the modern generation is more user-friendly on using devices.Responsive mobile keywords with responsive design could be an essential part to promote your site.

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