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Beware Of 5 Most Commonly Made SEO Mistakes

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SEO mistakeThere are several different types of SEO mistakes commonly made by Web developers and Digital marketers. These mistakes arise out of differing knowledge levels and the way it’s approached by a variety of developers and marketers. Many people follow trends and get caught up in them to the point of getting penalized with lower ranking by Google. Many basic SEO errors are repeatedly done and even encouraged by SEO specialists. So if you want to stay out of trouble in the next Google Panda /penguin update then beware of these 5 most commonly made SEO mistakes.

1. Lack of any value proposition

It is the most common mistake generally made by startups or amateur marketers. They tend to assume that the website should rank in the top 5 atleast without even knowing why and how it is helping the visitors or target audience. There is nothing in the website that distinguishes itself from the competitors. Make your product or service compelling before you post content online. Starting with a value proposition, simplifies SEO. If you want the top search rankings then searchers need a value proposition to click on the site, to revisit the site and also maybe recommend the site to friends and family. Therefore, Google recommends you to start off with a value proposition and focus on quality user experience.

2. Segmented approach

Many Digital marketing campaigns take a highly segmented approach with respect to their SEO and Marketing goals. It is better to take a highly integrated approach towards digital marketing campaigns. Align the SEO team’s goals with the Marketing team’s goals for better success in conversion rate. Furthermore, make sure that all the marketing and SEO related goals are also aligned with the company’s objectives and those of other departments. For example if the SEO team’s goal is to optimize the entire site and the marketing team’s goal is uploading videos and creating social media profiles. Then make sure the videos are optimized and the Social media sharing and engagement is carried out seamlessly. Optimized site will get in more visitors who will then enjoy the videos and other media. They will also be able to interact on social media. Therefore a highly integrated approach can increase sales and revenues. Consider SEO in entire user experience- from marketing campaign to conversion.

3. Time consuming workarounds

Most common mistake is to put a lot of effort in time consuming workarounds rather than in researching new features and best practices which could simplify your processes and speed up the development of the website. For example, many webmasters go through a lengthy process of updating the time stamp on a URL so that it gets crawled quickly. This is time consuming and not very efficient and can be avoided. You could use a better and more effective method of simply submitting URLs to “fetch as Googlebot” available in Google webmaster tools to get URLs crawled within 24 hrs.

4. Following SEO trends blindlydownload (52)

The Digital marketing community is obsessed with trends and follow them blindly and get penalized by Google’s crawlers. Therefore it is very important to focus on the basic and fundamental tasks that have been recommended by Google. In the old days, search engines and webmasters both targeted users with an intention of getting more users and converting them to buy or use some service.  With the advent of sophisticated and updated algorithms, the websites started chasing the search engines rather than the users. This was not a good use of their time as they simply lost focus. Furthermore, in 2005 webmasters were more obsessed with increasing keyword density on their pages which was again not a good strategy. Instead they could have spent time on writing more compelling, readable, informative and attractive content. Therefore, try to prioritize your tasks and bring lasting value to your website than simply following SEO trends.

5. Slow iteration

Google wants digital marketers and webmasters to be agile and always ready for change, because for Google’s algorithms, change is constant and dynamic. It is important to promote an environment or processes to adapt to changes quickly rather than make improvements difficult and slower. The recipe for success in SEO is as follows –

  • Metrics for success should be defined
  • Implement the necessary improvements quickly
  • Impacts should be measured
  • Develop continuous improvements
  • Give priority to improvements based on changing market and team.

 For example, Google launched Rich snippets and Video sitemaps a few years ago; those sites which were agile were able to get the benefits of these new features and were able to drive traffic to their websites. While those sites which were not agile lost out on traffic and revenues eventually.

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