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Blogging myths that must be ignored

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Initially used by people as a medium to share their thoughts, feelings and experiences, blogs, are now being used by almost everyone from Fortune 500 companies to mom-and-pop shops to increase their digital visibility and reach. Blogging being a great way to spread the word of mouth has been accepted by businesses as a very powerful marketing tool to boost their business growth.
Unfortunately blogging too is associated with many ‘truths’ that in reality are, mostly rubbish and create hurdles in starting a blog. Here are some of the common misconceptions about blogging that have been debunked:
1. Blogging is just a fad
The pace at which changes are taking place on the internet, it becomes easy for some to believe that blogging too will soon die down. But the fact is that blogging has been there for years and will continue to be, at least in some form or another. The power of blogs can no longer be underestimated as they are the unbiased authentic mouth pieces for the online community and one of the best ways to retain and attract customers.

2. Blogs should not be too long
This is one of the most commonly heard myths. While it is suggested that a reader’s attention span is only up to 250-500 words, many bloggers who write long posts have been quiet successful in bringing the desired result. Well, for a genuine reader, the length of the post doesn’t matter as long as it is helpful and coveys the message.
You tend to sacrifice the quality of the content when you restrict yourself to a set number of words. Blog length has no significant impact on viewership or engagement. So, focus on being valuable to your readers and don’t worry about the word count.

3. You have to post everyday
Once again the conflict arises between quantity and quality. Blogging everyday is great but you will eventually do it at the cost of the quality of your posts. Though posting everyday has no harm but, with an over-scheduled day, it becomes a daunting task.
Posting once or twice a week can also generate the same amount of traffic provided that you do it consistently.

4. You have to be a great writer
Of course you don’t! To start a blog all you need is a strong will, some knowledge about a subject and a bit of passion to write. You don’t require any sort of professional background or qualification in writing. What’s important is that how well you are able to get your point across your reader.

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