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Buzz On #DigitalkiDeal On Social Media

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How would you use the social media platforms viz. Facebook, Twitter, LinkedIn etc. ? You will be thinking what an obvious question that was, right? Obviously for interacting with people on virtual networks and increasing the social networking circle by posting pictures, updating status with latest buzz in the town, sharing movie reviews, check-in’s at “the awesome” places 😉 and honestly posting anything to everything!

But did you ever give a thought to the fact that what if social media acts as the mediating factor and help to meet your soul mate, pursue your choice of interest or career, do social media marketing or even crack a business deal? Indeed that will be a great idea! Won’t it be? And look how social media enabled a start-up firm to crack a deal and expand its reach and presence but acquiring one of the leading contemporaries.

With the latest buzz, social media platforms especially Facebook and Twitter have acted as the catalysts for triggering the #DigitalkiDeal between the two major brands viz. Digital Vidya and Digital Academy India; prevailing in the Digital Marketing fraternity. 5 years old Asia’s leading Digital Marketing training company Digital Vidya acquired the contemporary Digital Academy India, another leading Indian Digital Marketing education firm, that operates in the same domain and offers similar set of services.

This is how the entire story began:

DV Tweet

So these two halves made one full by coming together to offer these services, thus complementing the values and work structure followed by each of them. Here is how the acquisition news came:

Digital Vidya Acquires Digital Academy India

“This acquisition will help us expand our reach and further enhance the quality of our digital marketing certification programmes for our customers and partners by leveraging the strengths and experience of Digital Academy India,” said Digital Vidya’s CEO & Co-founder Pradeep Chopra on the acquisition. He put forth his elatedness on one of the major social networking platforms Facebook:

Pradeep FB

While Aditi Oberoi from Digital Academy India expressed her share of joy through the following tweet:

The news of acquisition went like a wild-fire across all media both online and offline. Here are some of the good wishes and congratulatory messages by the readers and admirers that poured in after this #DigitalkiDeal was struck:

The warm wishes kept on pouring in:

Here are other congratulatory messages that we wished to share:

This instance readily exemplifies the fact social media bears a strong impact on the audiences at large and this is how it can turn out to be in favour to such a large extent. What’s your take on the role of social media being more than a networking media or have you come across any such similar instance wherein social media acted as a triggering factor for the promotions and marketing of any fruitful association? Do share your views and opinions with us, we’ll be glad to know!

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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