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A Case Study of VOOT: Can Digital Marketing work for a Video On-demand Platform?

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5 (100%) 1 vote

The world is going Digital and so is Marketing. VOOT realized that it was important for them to realign their Marketing Strategies to face ‘digital day’ challenges. The change required was all set to disrupt all current processes, strategies, outreach and was bound to create new opportunities. Now that would mean a new set of challenges making the Marketing department a hub of activities.

VOOT approached Digital Vidya, and our strategists and trainers sat together to study the case of VOOT and create a precise training program for them, which would help enabling their Digital Transformation journey. It is not always easy to structure your processes and teams to get the best results from  the digital game. Read this case study to know more on our approach to help VOOT to bring in the much required change.

Overall Training Objective:

To equip the VOOT team comprising of Director – Ad Sales, Vice Presidents, executives and senior Marketing and Brand managers from across various locations to gain the knowledge and expertise required to spearhead the digital enablement, transformation and growth of the company.

Audience Profile:

The audience of about 50 participants included senior team members of the company:

  • Directors & Senior Directors
  • Marketing Managers
  • Senior Marketing, Sales and Brand Managers
  • Digital Marketing Managers

Audience Expectations:

A pre-training survey of all the participants was conducted to understand their objectives of attending the workshop and their expectations from it.

These objectives and expectations included:

  • To help the team to Understand Digital Terminologies
  • To formulate various Ad campaigns for all Digital Platforms
  • How digital will be applicable to the TV segment
  • Understanding the Digital platform in depth
  • Understand how digital marketing and advertising works
  • Learn digital, video and programmatic advertising terminology
  • Understand various digital, video and mobile advertising channels and platforms
  • Detailed insights into the media planning process
  • Understand Voot offerings as well as the agency/client ecosystem
  • To Enhance the Digital skill set from a Media perspective
  • Be better placed while pitching VOOT as a viable advertising platform

All the above inputs were taken care of while preparing the training deck for the workshop.

Challenges faced by the participants in the digital domain:

The participants, majority of whom were from a broadcast sales background, lacked an in-depth understanding of digital media. This made it difficult for them to sell a digital offering like Voot.

They also found it difficult to counter objections that they would face while pitching to brands and agencies.

Feedback/Outcome of the training:

My experience with Digital Vidya was very good. The session was very informative and full of learning. I would like to attend there advance courses as well.

Aditi Bhatia,
Senior Executive, Voot  Gurugram

Learning Google Ad Words & Facebook from planning point of view, eg. placement,keywords and further narrow down at every level was good experience.

Syed Abdul Saleem

Director – Ad Sales, Voot Bangalore

Digital Vidya is a nice platform to learn every thing about Digital Marketing. It was really interesting and good experience to attend such type of training programme to understand all the aspect of Digital Marketing. Nice initiative by Digital Vidya to make the people learn and understand in a simple way about OTP digital platform


Jayant Vasant Waikar

Manager – Ad Sales, Voot Mumbai

Mir is a Marketing Communications professional with a British Master’s Degree in the field of International Business and Management, and around five years of work experience in conducting 360-degree Promotional Campaigns.

  • Digital-Marketing

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