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Posts In Category "Digital Marketing"

Role of Digital Marketing for effective Business Growth

With the unfurling of present day Digital advancements, organizations are doing all that they can to coordinate with the pace. They are either changing their channelization into the Digital one or intensifying existing Marketing procedures with Digital methods- And the main inquiry that may emerge here is- What is the Role of Digital Marketing for […]

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Interview on ‘Marketing in the Financial Sector’ with Deputy Head of Marketing at Franklin Templeton Investments

Pradeep Chopra, CEO at Digital Vidya: Marketing Financial Servies was pretty much limited to direct forms of Marketing in the past. But with the revolution that technology brought in Marketing, things have greatly changed. Mapping Content to Customer Journey and pushing personalised content at every stage of  Customer Journey has become very easy. Yet, this doesn’t […]

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How to Start Online Business in India

Thinking to start an online business in India? Wondering which type of online business should you venture in? You can rest all your queries and concerns because here we provide a wide variety of options to choose from as the scope of e-commerce is huge and lucrative. With numerous online business opportunities available in India, […]

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Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

Digital Marketing can be an intimidating field to handle if you are a newbie. Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms, plus, new terms get added in Digital Marketing Glossary on a regular basis. Therefore, I have put together this glossary of Digital Marketing Terms that you can […]

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Interview with Dp Vishwakarma, an Electrical Engineer turned Digital Marketing Consultant

Dp Vishwakarma graduated as an Electrical Engineer but now is working as a Digital Marketing Consultant. If he shares his past working experience, he started his career as a Sales and Marketing Associate at the age of 17 in a Network Marketing company on a part-time basis during engineering. After engineering, Dp didn’t want to […]

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Interview with Deepak Mittal, CEO & Co-Founder of TO THE NEW on Digital Transformation

Pradeep Chopra – CEO at Digital Vidya Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digits are being invoked to make the processes more and more efficient. This transformation has permeated the Marketing department too. From responsive websites to public relations via the social media, […]

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Cambridge Analytica Scandal : Everything You Need to know

Internet data security issues have been around for a while now and the Cambridge Analytica Scandal brings to fore the systematic flaws in maintaining user-data privacy by large tech companies. As a user of Facebook, I would certainly be concerned if my personal information is being used by a third party app just because I filled […]

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How to become a Digital Marketing Specialist

A Digital Marketing Specialist is a master of marketing and advertising on the web. He or she will offer a special Digital Arrangement to target potential customers through- Search Engines Social Media Emails With the help of this, a Digital Marketing specialist will run a viral campaign that not only informs the prospects about a […]

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How Blockchain will Transform Digital Advertising, Media & Entertainment

Despite being invented in 2008, Blockchain made big news in December 2017 when the price of Bitcoin Cryptocurrency surged past the $ 20,000 on the CoinDesk Bitcoin Price Index (BPI). This was also the same time, when we heard that Australian Stock Exchange would incorporate Blockchain technology for trade settlement. All this has created a […]

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