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Posts In Category "Industry Insights – Marketing"

Interview with Vishwas Anand, Content Marketing & Communications Lead, Infosys Knowledge Institute

Pradeep Chopra, Co-Founder at Digital Vidya: Content marketing is the backbone of the most successful Digital Marketing campaigns. Behind any great brand, there is a lot of useful and important content that really interacts with the audience. The benefits of content marketing are not only limited to attracting viewers and generating revenue, but there are […]

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Interview with Debdatta Das, Head, Money Control

Pradeep Chopra, Co-Founder at Digital Vidya: Content Marketing is the center of the most successful Digital Marketing campaigns. There’s a lot of valuable and important content behind every great brand that really interacts with the audience. Not only are the benefits of content marketing limited to attracting audiences and generating revenue, but there are also […]

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Interview with Mohit Kochar, VP & Global Head-Marketing, KPIT

Pradeep Chopra, Co-Founder at Digital Vidya: Digital marketing is a key part of any approach to marketing. Almost every company takes the digital road with increased Internet usage and changes the marketing budget from traditional marketing to digital marketing strategies. The Technological Revolution is one of the main reasons that increased the importance of Digital Marketing. […]

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Interview with Siddharth Singh, Associate VP & Head Marketing, Yotta Infrastructure

Pradeep Chopra, Co-Founder at Digital Vidya: A dramatic shift is experiencing in the digital marketing landscape There are many new trends, ideas and approaches in digital marketing that are evolving rapidly. As a digital marketer, you need to continually update yourself according to these frequent updates so that you remain in this intense competition for digital […]

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Interview with Charandeep Singh Chawla, Head-Marketing, TVS Credit

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing is a key part of any marketing approach. With increased Internet usage, nearly every company takes the digital route and shifts its marketing budget from traditional marketing to digital marketing strategies. In this interview, I spoke to Charandeep Singh Chawla, to know his views about Digital Marketing and […]

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Interview with Calvin John, Director-Marketing, OnMobile

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing is a core component of any marketing strategy. With an increase in the use of the Internet, almost every business is taking the digital path and shifting their marketing budget from traditional marketing to Digital Marketing strategies. In this interview, I spoke to Calvin John, to know his […]

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Interview with Diptarup Chakraborti, Vice President, Zycus

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing has already reached the next level where it has become a necessity or every business. One of the main reasons that increased the importance of Digital Marketing is the Technological Revolution and its dynamic nature. With an aim to expand online, businesses have taken Digital Marketing too seriously. […]

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Interview with Ram Jalan, Chief Marketing Officer, Omaxe Limited

Pradeep Chopra, Co-Founder at Digital Vidya: Digital marketing has changed dramatically over the last 15 years. The main reason behind this drastic change is the technological revolution. Digital Marketing has been around for a while now, and it’s more important than ever. Not only it has provided lucrative opportunities to advertisers & marketers but also has […]

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Interview with Udit Jain, Consultant, ESPN

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing has already become a key to any modern business approach. Since a majority of the customer base has shifted towards the digital platform, digital marketing is an immediate way to reach out to them and connect with them. In this interview, I spoke to Udit Jain to know […]

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Interview with Anuj Jain, Co-Founder & CEO, Startup-O

Pradeep Chopra, Co-Founder at Digital Vidya: Digital Marketing is the centre point of any marketing strategy. Taking the increasing popularity of Digital Marketing into account, almost every business irrespective of the size have a proper digital marketing strategy. Startups particularly face difficulty when it comes to competing against already established businesses in the market. However, Digital […]

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