Posts In Category "Industry Insights – Marketing"
Interview on ‘Marketing in the Financial Sector’ with Deputy Head of Marketing at Franklin Templeton Investments
Pradeep Chopra, CEO at Digital Vidya: Marketing Financial Servies was pretty much limited to direct forms of Marketing in the past. But with the revolution that technology brought in Marketing, things have greatly changed. Mapping Content to Customer Journey and pushing personalised content at every stage of Customer Journey has become very easy. Yet, this doesn’t […]
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Interview with Joe Escobedo, Happy Marketer, Director of Content Marketing
Pradeep Chopra, CEO at Digital Vidya: Its widely claimed in the Marketing Industry that “Content is King”, and by default, content creators are by far the sole King makers out there. Promoting a brand through content is an arduous task and if done right, there is no limit to the results that can be achieved. […]
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Interview with Deepak Mittal, CEO & Co-Founder of TO THE NEW on Digital Transformation
Pradeep Chopra – CEO at Digital Vidya Digital Transformation is everywhere. Taking a look at any process in any given industry, things are changing and digits are being invoked to make the processes more and more efficient. This transformation has permeated the Marketing department too. From responsive websites to public relations via the social media, […]
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Interview with Fernando Angulo, SEMrush, Corporate Speaker and Evangelist
Pradeep Chopra – CEO at Digital Vidya Over the last few years, smart Marketers have started paying more attention to building relationships than Marketing in the face of their prospects. Ads are seen pretty negatively by a large population nowadays. A common man in any major city of the world comes across 3000+ brand messages […]
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Interview with Karan Rajpal, HCL Technologies – Head of Social Media
Karan Rajpal is the Global Head, Social Media for HCL Technologies, a $7bn IT services major. He works with business marketing, brand and PR teams to create the right narrative for the brand across social media channels and audience personas. His career has been spent building digital marketing teams from the ground up, and running […]
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Interview with Ashish Jain, Godrej and Boyce, Head – Ecommerce and Digital
Ashish Jain is a leading Digital and E-commerce initiative of Godrej and Boyce. Godrej and Boyce has 14 diverse business divisions including Godrej interio, appliances, security solutions and locks. His role is to act as a catalyst in digital transformation and build best practices in the field of Digital Marketing, Analytics and E-commerce. In past, Ashish […]
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Interview with Saurabh Jain, Fun2Do Labs, Founder
Saurabh Jain is leading the ‘Paytm – Build for India’ initiative. This is an initiative to create grassroots innovators in India. They are running an open source incubator in it. Saurabh has also founded the ‘Fun2Do Labs’ open education project. Both involve communities of people building open source and open content projects. Building communities involve […]
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The Story of Indian Makeup and Beauty Blog (IMBB): Google of Makeup Reviews
When Rati Tehri Singh started IMBB, she was an English Honours graduate. During these 8 years of blogging, she became a professional makeup artist by training under big makeup artists in India, London, and Paris. Since her blog is a makeup blog, Rati wanted to have a complete grasp on makeup techniques which are used […]
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Interview with Nishant Malsisaria, Dentsu Webchutney, Associate Media Director
From the Sales and Marketing experience at Zomato to the Media Strategy experience at iProspect, Nishant Malsisaria‘s career graph from past has aided in building the current Digital Portfolio. He had a fair share in terms of exploring possibilities on Digital both from the Supply and Demand side of things to know that the future […]
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Interview with Gaurav Kakkar, HCL Technologies, Lead – Digital Marketing
Gaurav Kakkar is the Global Digital Marketing head of HCL Technologies, a 7.4 BN US$ global IT company. He is globally responsible for digital platforms management, conceptualizing/ executing the global brand awareness campaigns, online demand generation, and, aligning digital closely with the business. He has held various marketing leadership positions across North America and India. […]
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