Also familiarized as ‘paid search,’ Search Engine Marketing (SEM) is Internet Marketing. SEM is a process to acquire traffic for the website by purchasing ads on several search engines. This is done through several SEM tools used to fulfill different objectives. Often...
Digital Marketing Blog
5 Quick Tips To Optimize PPC Campaign For Leads Generation
If you are new to Digital Marketing and looking to get leads or product sales faster on your website, Search Engine Marketing is an effective way to drive additional traffic to your website which can help you to generate leads or sales. Search Engine Marketing...
How does Google Remarketing work? Benefits of Google Remarketing
Google Remarketing is a process through which a digital marketer or a website owner can show targeted advertisements to users who have visited their website. Visitors will see your advertisements on different google platforms that are a part of the google display...
What is CPC: A-Z Cost Per Click Lessons
Curious to know what is CPC in Digital Marketing? Cost Per Click (CPC) refers to the actual price an advertiser has to pay for each click on the pay-per-click (PPC) marketing campaigns. In other words, CPC is the cost that the advertisers are supposed to pay a fixed...
What is Google AdWords Express?
Have you heard of Google AdWords Express? Want to know how it can alleviate the task of running Ads on the web? Then let us first understand why it was needed! The Need of Google AdWords Express Businesses around the world are making returns of $2 for the investment...
What Is PPC | Q & A to Learn What is PPC Marketing
Are you a newbie in the Digital Marketing Landscape and wondering what is PPC all about? We are more than happy to tell you that the answers to all your questions regarding PPC are available here. During the past decades, traditional marketing revolutionized itself....
Google AdWords Certification: Everything You Need to Prepare & Pass
Google ever since its establishment in 1998 has gained immense popularity. Google started its Google AdWords certification for company/ Google Partners in 2004. But have you ever wondered why Google AdWords is still the king? (i) Attract more customers (ii) Reach the...
How Google Search Engine Works?
Today everybody is almost crazy about Google and its search engine. Most of them can’t actually figure out how Google Search Engine works. We often thought that there must be tons of calculations going on within seconds after which Google’s search engine decides a...
CPA Marketing for Beginners | 5 Step Guide
Marketing is one of the most important things for every business unit. With the trend of Internet marketing taking the world by storm, one tries to analyze and evaluate affiliate products. Most marketers tend to ignore the concept of CPA Marketing and thus lose on to...
Know What is Search Engine Marketing And How it Works in 2023
With the advancement in the marketing landscape and the emergence of Digital Marketing, a constant question about what Search Engine Marketing revolves around various advertisers and marketers. We have created this post to answer this particular question What is...