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It's no secret that it is inefficient to type everything that you want to search by typing a search query. For instance, traditional text-based searches require you to uncomfortably ask others what they are wearing when you see a stranger rocking a pair of sneakers...
Google Remarketing is a process through which a digital marketer or a website owner can show targeted advertisements to users who have visited their website. Visitors will see your advertisements on different google platforms that are a part of the google display...
Curious to know what is CPC in Digital Marketing? Cost Per Click (CPC) refers to the actual price an advertiser has to pay for each click on the pay-per-click (PPC) marketing campaigns. In other words, CPC is the cost that the advertisers are supposed to pay a fixed...
Are you a newbie in the Digital Marketing Landscape and wondering what is PPC all about? We are more than happy to tell you that the answers to all your questions regarding PPC are available here. During the past decades, traditional marketing revolutionized itself....
Google ever since its establishment in 1998 has gained immense popularity. Google started its Google AdWords certification for company/ Google Partners in 2004. But have you ever wondered why Google AdWords is still the king? (i) Attract more customers (ii) Reach the...
Today everybody is almost crazy about Google and its search engine. Most of them can’t actually figure out how Google Search Engine works. We often thought that there must be tons of calculations going on within seconds after which Google’s search engine decides a...
With the advancement in the marketing landscape and the emergence of Digital Marketing, a constant question about what is Search Engine Marketing is revolving around various advertisers and marketers. We have come up with this post to answer this very particular...
Google AdWords lead the world of Online Advertising. An ever-increasing number of businesses are exploring the advantages of Google AdWords to let their PPC campaigns target new audiences and boost ROI. Most of the businesses nowadays use AdWords to run their Paid...
When one goes into search marketing, Google Ads are the first concept. People are well informed about Digital Marketing nowadays (thanks to ‘Digital India’), but to be a pro Search Marketer; going through a comprehensive Google AdWords Tutorial is a must. Google Owns...
Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search. Instant benefits of Google AdWords is that it improves the visibility of the brand & brings in faster results. Google AdWords represents 41% of the...