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Posts In Category "Web Analytics"

Google Analytics Guide | Learn Analytics in 5 Steps

Google Analytics is a highly trusted ally of successful Online Advertising Campaigns. The insight it offers incorporates an abundance of data about the site visitors, where they originated from, their behavioral propensities, and probability of their conversions. Despite being such an invaluable asset for advertisers, there are still sites that are not utilizing Google Analytics […]

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Mumzworld Leveraged Google Analytics & Got 300% On Ad Spend(ROAS)

Most powerful bond in the world is that of the Mother and child. Nothing can replace it. No doubt Moms always understand what her child needs even when the infant cannot speak. She is the one who cares, protects, worries, cleans, and wipes you without asking for a thank you note. To make every mom’s […]

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Best Tips to Prepare & Pass Google Analytics Certification Exam

Wondering how one of your friends accurately measures the ROI of his Digital Marketing Campaigns? Wish to know how he adeptly tracks his website’s performance? It can be accomplished by undergoing Google Analytics Certification.   -Believe me, he must have cleared his Google Analytics Certification Exam, & do not get surprised if soon he gets a […]

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Top 3 Web Analytics Trends 2017: What Experts Expect?

With fewer marketing channels, web analytics was easier back then. Since the ways in which we analyze data are continuously evolving so are the web analytics trends. “Analytics without application to an actionable strategy is meaningless”- Mike Grigsby This year, most of the trends evolved around new analytics tools, system integration, emerging platforms, big data, […]

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Why Analytics Is Critical For Marketing Success

There was a time, not so long ago, when marketers assumed a ‘spray and pray’ approach to marketing.  They sprayed the marketing budget over the spectrum of media elements – television, print, radio, outdoor etc. – and prayed that their efforts would pay off.   And when it didn’t, they sprayed some more and hoped for […]

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4 Traffic Sources In Google Analytics To Get Familiar With

Google Analytics is a free powerful tool that can show you what is working on your website. Its important to monitor Google Analytics on regular basis to observe what tactics are converting your audience and what new strategies you should implement to move forward. It does this with the use of different components. One of […]

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15 Important Key Terms In Google Analytics For Beginners

Google Analytics is a powerful tool which provides actionable data that can help you to make decisions about marketing your website. However, while the data may be easy to get hold of, that doesn’t make it easy to interpret and use, especially for new comers. To help beginners here is the compiled brief glossary of […]

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How Google Analytics Help To Increase Cancer.Org Donations By 5.4%

Google Analytics is the web analytics service offered by Google that tracks and reports website traffic. Google launched this service in November 2005, till the date it is most widely used website statistic on internet. Among many,  here is the success story of how Google Analytics helped American Cancer Society to assess and improve the effectiveness […]

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10 Essential Things You Can Do With Google Analytics

The most common question is how to get insights about Google Analytics data and why. What many people do is, they make the mistake of only looking at page views and number of visitors of their respective business and/or product for years and years. But that is so wrong, and unfortunate because when you have such […]

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5 Reasons Why Business Analytics Is Important In Digital Age

Business Analysis is a technique where the business will take every single available information. Be it regarding the market or their potential customers to come up with a marketing plan. Business Analysis is the pin which holds the business together. Without it, you are running your business on intuition, which could be pointless. It will also […]

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