About CC Avenue:
CC Avenue is one of the South Asia’s biggest online payment gateway bestowing turnkey e-commerce solutions to 85% of e-Merchants in India itself. Its clientele include companies like FlipKart, Myntra, Indian Ministry of Information & Technology, Mahindras, Indian Express, Business Standards, Transport Corporation of India, etc. It is a complete solution covering almost complete South Asia and possess an ability to offer complete internet payment options.
CC Avenue’s Business Objectives:
- To increase the signups and registrations.
- Since there were no website log files; therefore, there was difficulty to study search engine crawling frequency. Hence, to improve it so as to get actual insight on search engines.
Approach / Strategy Adopted By CC Avenue:
- CC Avenue generated an unique idea of developing a content management system that helped with accessing website source code.
- CC Avenue started maintaining website Raw logs because of which it became easier for them to get the insights of the progress of search engine optimization program.
Some of the crucial insights found by the company during the SEO program were:
Some of the facts and figures which came in the notice during the SEO program are mentioned below:
Sr No |
States |
Hits |
Visitors |
Bandwidth (KB) |
1 |
California |
151847 |
31787 |
892063 |
2 |
Virginia |
74809 |
15687 |
509185 |
3 |
New Jersey |
77410 |
12509 |
513968 |
4 |
Georgia |
54720 |
10203 |
405214 |
5 |
Texas |
47339 |
8805 |
326945 |
6 |
New York |
42886 |
7004 |
288507 |
7 |
Illinois |
29770 |
6154 |
213552 |
8 |
Pennsylvania |
30009 |
5517 |
213117 |
9 |
Massachusetts |
24939 |
4032 |
156910 |
10 |
Colorado |
16778 |
3445 |
109400 |
11 |
Michigan |
16745 |
3196 |
117381 |
12 |
Washington |
210078 |
2925 |
366482 |
13 |
Ohio |
10293 |
2023 |
71287 |
14 |
Arizona |
6125 |
1962 |
38122 |
15 |
Florida |
242877 |
1658 |
290727 |
16 |
District of Columbia |
8656 |
1599 |
59083 |
17 |
Connecticut |
9251 |
1513 |
63138 |
18 |
Missouri |
6909 |
1467 |
55816 |
19 |
Oklahoma |
3589 |
1447 |
18472 |
20 |
Maryland |
7463 |
1421 |
53817 |
21 |
North Carolina |
6129 |
1118 |
43888 |
22 |
Minnesota |
5360 |
1069 |
40666 |
23 |
Tennessee |
4974 |
905 |
35502 |
24 |
Wisconsin |
4823 |
847 |
33772 |
25 |
Oregon |
4037 |
725 |
27200 |
26 |
Utah |
9809 |
725 |
28075 |
27 |
Indiana |
3625 |
720 |
25752 |
28 |
Alabama |
3021 |
643 |
23707 |
29 |
Kansas |
2460 |
533 |
18926 |
30 |
Iowa |
1763 |
423 |
14421 |
31 |
Kentucky |
3158 |
421 |
16080 |
32 |
South Carolina |
2156 |
412 |
17078 |
33 |
Louisiana |
1829 |
361 |
14448 |
34 |
Nebraska |
1679 |
309 |
11795 |
35 |
Arkansas |
1192 |
299 |
9901 |
36 |
New Mexico 247 |
1059 |
247 |
9832 |
37 |
Idaho |
1040 |
175 |
6806 |
38 |
Nevada |
567 |
172 |
6019 |
39 |
Rhode Island |
794 |
157 |
5485 |
40 |
Mississippi 153 |
770 |
153 |
5857 |
41 |
West Virginia |
521 |
152 |
4545 |
42 |
North Dakota |
459 |
130 |
4125 |
43 |
Delaware |
638 |
123 |
4269 |
44 |
New Hampshire |
643 |
104 |
4815 |
45 |
Maine |
479 |
98 |
3753 |
46 |
South Dakota |
568 |
93 |
3769 |
47 |
Alaska |
504 |
85 |
3914 |
48 |
Wyoming |
386 |
71 |
2757 |
49 |
Vermont |
468 |
70 |
3544 |
50 |
Montana |
196 |
49 |
1730 |
Results Achieved By CC Avenue:
- With the help of Search Engine Optimization, visibility of the company incredibly increased around the globe and CC Avenue grew as the No. 1 Player in South Asia in just 5 years.
- CC Avenue started getting 5 sign ups on their website on a daily basis.
- Maintaining of website Raw Logs helped the agency to get the clear insights into the search engine optimization program and succeeded in generating regular sign ups for the company.
As per Mr Vivek Nayak, COO, CC Avenue,” Sole credit for the results achieved went to the SEO work by eBrandz team, the agency which was hired for the same.
Some of the facts and figures which were generated during the results are mentioned below:
|
|
Search |
|
Accept credit cards india |
# 1 |
accept online payments in india |
# 1 |
accepting credit cards online india |
# 1 |
credit card acceptance in india |
# 1 |
credit card payments in india |
# 1 |
credit card processing india |
# 1 |
india merchant account |
# 1 |
india payment gateway |
# 1 |
merchant account in india |
# 1 |
merchant account india |
# 1 |
merchant processing in india |
# 1 |
online payment gateways india |
# 1 |
payment gateway services in india |
# 1 |
payment processing services india |
# 1 |
how to setup a payment gateway |
# 2 |
merchant account |
# 2 |
merchant account set up |
# 2 |
payment gateway |
# 2 |
payment gateway service |
# 2 |
accept online payments india |
# 3 |
credit card processing |
# 3 |
merchant accounts india |
# 3 |
online payment processing india |
# 3 |
payment gateway india |
# 3 |
payment gateways india |
# 3 |
visa card acceptance india |
# 3 |
credit cards processing |
# 4 |
merchant accounts in india |
# 4 |
merchant accounts |
# 4 |
payment gateways |
# 4 |
payment gateways in india |
# 4 |
payment gateways us |
# 4 |
master card processing |
# 5 |
merchant account payment gateway |
# 5 |
online payment india |
# 5 |
payment gateway in india |
# 5 |
payment gateway us |
# 5 |
card processing |
# 6 |
diners card india |
# 6 |
how to set up a merchant account |
# 6 |
set up a merchant account |
# 6 |
payment india |
# 7 |
visa card india |
# 8 |
credit card processors india |
# 9 |
online credit card processing |
# 9 |
visa cards india |
# 9 |
online payment gateway |
# 11 |
online merchant provider india |
# 12 |
accept credit card |
# 15 |
credit cards in india |
# 16 |
accept credit cards |
# 17 |
accept credit cards |
# 18 |
credit cards india |
# 18 |
credit card processing service |
# 19 |
credit card processing services |
# 26 |
accept online payment |
# 35 |
credit card payment |
# 35 |
credit card merchant account |
# 38 |
MSN |
|
Search |
MSN |
Accept credit cards india |
# 1 |
accept online payments india |
# 1 |
how to set up a merchant account |
# 1 |
payment gateway |
# 1 |
payment gateway services |
# 1 |
set up a merchant account |
# 1 |
india payment gateway |
# 2 |
merchant account |
# 2 |
payment gateway in india |
# 2 |
payment gateway india |
# 2 |
payment gateway services in india |
# 2 |
merchant account payment gateway |
# 3 |
online credit card processing |
# 3 |
online payment india |
# 3 |
payment india |
# 3 |
best indian payment gateways |
# 4 |
merchant accounts in india |
# 4 |
merchant accounts india |
# 4 |
payment gateway us |
# 4 |
online payment processing india |
# 5 |
credit card processing india |
# 6 |
accept credit cards india |
# 7 |
merchant account set up |
# 7 |
credit card processing service |
# 10 |
india credit card payment |
# 15 |
accept credit cards |
# 18 |
online payment gateways india |
# 19 |
payment gateways in india |
# 21 |
payment gateways india |
# 21 |
credit card processing |
# 22 |
credit cards in india |
# 24 |
card processing |
# 25 |
credit cards india |
# 31 |
online payment gateway |
# 32 |
merchant processing in india |
# 39 |
credit card payments in india |
# 40 |
online merchant provider india |
# 43 |
Yahoo |
|
Search |
YAHOO |
merchant account india |
# 2 |
merchant account payment gateway |
# 2 |
payment gateway india |
# 3 |
india payment gateway |
# 4 |
payment gateway services |
# 4 |
merchant account |
# 5 |
india merchant account |
# 9 |
credit card processing india |
# 13 |
accept credit cards india |
# 14 |
payment gateway |
# 14 |
online payment processing india |
# 36 |
payment gateway in india |
# 65 |
payment gateway us |
# 73 |
payment processing services india |
# 81 |
diners card india |
# 83 |
merchant accounts india |
# 83 |
accept online payments india |
# 84 |
india credit card payment |
# 86 |
merchant account set up |
# 91 |
Learnings:
SEO program helped the company in not only increasing the visits and hits on the website, but also helped in increasing the number of sign ups. This program came as a life saver for CC Avenue and helped in increasing its visibility which ultimately resulted into making it a No. 1 Player in South Asia.
Info graphics are excellent.