Modern consumers lookout for more information than just data. People are used to gaining accessible news, ideas, information, and knowledge. As soon as they read any kind of promotional content, they stop reading it and bounce back. They are used to with the marketing tricks and want something different. Something that connects with them in the first shot.
Messages delivered as stories are remembered 22 times more than just facts.
That’s why for any marketing campaign, storytelling is a great idea. Users love to read stories. Stories are interesting, they gain trust & people are just more inclined towards stories by default. Thus, storytelling can be a very powerful tool for content creators and marketers. They can trigger the emotions of the people and get those precious likes and shares.
To let the marketers know the concept of storytelling and why is it so important for successful Content Marketing, we recently conducted a webinar on “Content Marketing 101: Art of Storytelling & its Importance Today“.
To lead the webinar, we had with us, Debdatta Das, Head-Branded Content, Money Control. She has worked with some of the most prestigious news organisations in the country, including The Hindu Business Line, NDTV Profit & ET Now.
1. What is storytelling?
2. Why is it important?
3. Tips to master storytelling for your brand
4. Examples to showcase how storytelling worked for brands
These were some of the highlights of the session. To get in-depth details of “Content Marketing 101: Art of Storytelling & its Importance Today”, access the webinar recording.
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.