Today, it is all about content that drives all the activities. Undoubtedly, for brands to outshine, content that is engaging enough, content that delivers results is the key to all success metrics. Content Marketing is fairly a deep science now. Ironically, content marketing always existed, just the devices made content marketing come together.
Talking about advertising communication, it has always been about skewing the customer behaviour. All this and much is need to successfully launch a content marketing campaign. Interestingly, Content Marketing costs 62% less than outbound marketing. Hemant Arora, Sr. Vice President Times Network & Business Head – Times Influence led an interactive webinar to highlight about the same by highlighting the key ingredients for making a Content Marketing Campaign:
Key Ingredients to make a Content Marketing Campaign:
- Establish a goal & CTA
- Relevant Content
- Triggering Conversations
- Seamless Execution
- Media Outreach
- Impactful Closure
- Keeping the agenda live c
Pro tip: 4 pillars are the key to success- Brands, Content, Engagement & Results
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