What is Content Marketing?
In this blog, we will discuss the need for content marketing courses online, but first, let us take a glance at what is content marketing. A layman often may not have a clear understanding of what is content marketing. Content Marketing is a strategised form of communication which aims at indirectly building business relations with the potential clients. Content marketing never makes direct sales pitch. It is always layered within the content which is used for communicating with the intended people.
The ‘Content’ in the term content marketing may represent anything from video, image, text to gif. This content aims at strategizing the content in such a manner that the audience it communicates with has a better understanding of the brand and is able to relate themselves with the brand. This is an attempt to build brand loyalty. Available content on relevant topics is capable of engaging the user and thus generating leads which is the main objective of content marketing. The leads that are captured with the help of content marketing practice are strategically deployed to communicate with the right audience.
Why do you need Content Marketing?
Content marketing is basically a bridge between a company and its audience. The virtual existence of an organization demands relevant content to be posted in order to perform the basic functions it was created to carry out in the first place.
The current status is such that the demand of Content Marketing by organizations and individuals has reached such heights that there are ‘n’ number of content marketing courses online promising to equip the corporates and aspiring individuals with the right training and knowledge.
The businesses primarily focus on lead generation through content marketing whereas aspiring individuals seek to take learnings from the content marketing courses online in order to build a career in the same. Let’s take a look at a few points that help you better understand why we need Content marketing- Content Marketing Tips.
The first and foremost reason why a company needs Content Marketing definitely stops at brand awareness. It is definitely the first in the priority order of Content Marketing needs. A new company/ brand makes use of content marketing much more aggressively than the popular the popular and older brands. Quite obviously because the newbies need it more.
Until and unless a brand takes measures to build brand awareness, such a company will always be deprived enabling its target audience to familiarize with the brand or even know that the brand exists. This is the reason why Content Marketing is the first thing that must strike your mind when you think of building brand awareness for your company.
Online content marketing is a consistently ongoing process. one must not expect immediate results out of the content that is posted online. However, with time, deliberate efforts and regular communication, the potential customers begin familiarizing with your brand. Thus, the key is to use content marketing to communicate with the right set of audience in order to build reliability.
Consider your own daily life experience and you will be able to relate to the fact that the more you see a brand’s name or content that is promoting them in a promotional post. Ok! let me tell you one of my own experiences, most you might have already seen it. So, there is this popular charcoal mask video trending that shows how the mast effectively removes all the blockages in the pores of your skin. The video seemed to be really persuading and I had almost made my mind until I saw one of the customer videos and hurt my stomach as I laughed off so hard. Give it a look yourself.
The video is funny but still, adds to the publicity of the charcoal mask as it shows how effective the mask is in removing the unwanted elements from the skin of the face.
Note: When you establish your brand well, your influenced or happy customers do the marketing for you through word of mouth. Just like I did it here.
Content marketing is a free way of redirecting the target consumers to the company’s website. Blogs are an extremely effective element of Content marketing SEO. With the help of the most searched keywords relevant to the company’s business profile, blogs that revolve around the user’s interest.
Let me explain this better with the help of a hypothetical situation. Let’s say a travel agency that is making use of the content marketing strategy to strengthen their SEO for organic leads will write travel blogs on the most searched travel related blogs like- Places to visit near Delhi or weekend getaways near Delhi, etc.
No company completely relies on paid ads or PPC for reaching the customers. A majority of the companies are already practicing content marketing SEO for B2B sales and also it is suggested that Content SEO must be practiced to generate leads.
Reach the potential customers
We use the internet for everything these days. Anything we need information on, makes us turn to our smartphones to begin our search. So just imagine in the times of virtual reality if you step back from the internet tools like content marketing how do you think you will be able to mark your presence and reach the right customers.
Mere online presence through a Facebook page or a website would not solve the purpose of reaching the right customers. The content marketing tools like the one mentioned above i.e. blogs will be extremely beneficial from all perspectives: the leads will be ones who were already making a search on the same. Thus, this signifies that lead is already interested or looking for the related information on the internet. So the leads generated through content marketing are relevant and useful in making a sale.
Give your leads something to come back for
As long as you are creating content that is of interest to your target audience. They keep on coming back for more. In fact, if your website’s content is relevant enough, it will register so well in the minds of the visitors that whenever that subject comes up, your company’s name will strike in their minds. Isn’t that an achievement?
Also, if an individual again wants a relevant information, they will come back to your site. Like from one of my personal instances I would like to share the example of an astrology website. I am a wholehearted believer of some parts of astrology and do go back to a site time and again to check updates, as I find its content to be interesting, relevant and striking enough.
Communicate your uniqueness
Online presence through the medium of content marketing enables a company to significantly communicate its uniqueness by highlighting their USP and exclusive qualities. In the absence of content marketing, it would actually become very difficult for a brand to communicate with the audience. If there ought to be no communication at all, there is no scope of establishing the brand position and communicating the uniqueness.
As you create and post content on your website, you are able to create backlinks to the landing pages or other blogs in order to redirect the traffic to those pages. Backlinking is listed as one of the most important aspects of SEO and is dedicatedly followed by the search engine optimizers.
The more the number of backlinks a website has, the higher is the number of visitors. Thus there is a higher chance of conversions, which is the ultimate objective of every business.
Are Content Marketing Courses Online helpful?
Well, to comment on, if content marketing courses online are helpful or not we first need to understand the level of knowledge that is possessed by a layman, when the topic content marketing pops-up.
As a matter of fact, a lot of people are totally unaware of what content marketing basically is and how does it function. This is the main reason why content marketing online courses are gaining popularity among students and professional both, aspiring for content marketing jobs.
Anybody can write a blog, make a video or create an image then why do we need to learn content marketing through a content marketing online course? Let’s take a look at some of the possible answers to this question.
- It begins with idea generation and is followed by preparing the creative.
- Learn to copywrite with respect to content marketing SEO.
- To know how to create catchy content for your website/page that attracts the mass attention.
- To learn the difference between Digital marketing and E-commerce.
- Strategically lay down the structure of the content marketing to be carried out in order to achieve maximum results.
- To earn a higher salary package; A simple content writer may not have as much as an attractive salary package as compared to a content marketer.
- Content marketing courses online equip you with the knowledge of merging the plain content with the SEO tactics.
- You are been taught the techniques of carrying out effective research before quoting anything in the content copy.
- To learn how to increase the visibility of your brand.
- To learn the tactics that will help you maintain good relations with the target users.
- To learn the strategy to build brand authority and credibility.
- To learn how can you establish your company as a credible source in the industry.
The benefits of content marketing courses online are many. However, we have been able to jot only a few here. moving on further let’s read about what exactly is content marketing SEO and how does it function.
Average cost of Content Marketing Courses Online
There are several training institutes operating today that conduct content marketing online courses for different intervals of time. The length of the session may vary from one institute to the other. However, the syllabus most likely remains consistent. The duration of the course determines the charges for the course.
The average cost of content marketing online course in India is 15,000 to 60,000 INR.
Syllabus for Content Marketing Online Course
- Content Marketing Overview – What is content marketing?
- The basics of Content Creation, distribution, and optimization – explained with help of case studies and mastered with the help of practicing assignments.
- The Customer Journey & The Content Marketing strategy
- The Business Case: Analytics and Return on Investment (ROI)
- Mastering Content Types – Blog Posts, Whitepapers, Case Studies, Infographics, etc.
- Basics of Visual Design- Photoshop, Corel Draw, slideshare, etc.
- Blending the writing style according to the audience – Tailoring the tone of the content according to the audience
- Optimizing the content according to the medium of communication- Tailoring the content according to the channel (e.g. how to tailor the content for a Facebook audience vs. content for a Linkedin audience)
- Promotion – How to push content to relevant audiences with the help of On-page and Off-page SEO
- Make it the trending lists – How to create content that hits the trending lists.
What is SEO content marketing?
If you randomly communicate with a digital marketing expert and question them what exactly is SEO content marketing, they are likely to quote it as- SEO is all about content marketing. There is no SEO possible in the absence of Content Marketing. The theories have presented SEO and content marketing separate from each other but the fact is that SEO and content marketing go hand in hand. They work together. A proficient digital marketer knows he has to blend both to achieve the set targets.
With an attempt to define content marketing SEO for you I would quote it as the content that is been prepared for strengthening the SEO of the company. Content marketing SEO aims at generating leads through various kinds of content elements like blogs, podcasts, images, Search engine optimization, Email auto-responders, White papers, Copy writing, Social media, Landing pages.
Search engine optimization has many other element marketing ts but content marketing stands first in the priority list. The primary purpose of SEO content marketing is generate relevant leads that can add to the business revenue.
These days many businesses do not even have their physical stores. They solely operate online. In such a scenario, it is very important for them exploit the virtual media to its maximum and as mentioned above, to mark the presence, enable the audience to familiarize with the brand, build authority and credibility, it is very important that company lays down an effective content marketing strategy to properly implement the SEO content marketing tactics.
The objective of this blog is to help you understand whether you need Content marketing courses online. We have tried to explain you this with the help of the perks of undertaking a content marketing courses online. If you are an aspirant of content marketing or are looking forward to building a career in this field, we have provided an overview above.
To repeat a few points in brief: content marketing is beneficial in marking the online presence of a business, Building the SEO of a brand and helping it achieve a higher ranking in the search engine result pages, redirecting the traffic to the landing pages or other pages using backlinking. The content marketing SEO benefits are many and the list will go on and on.
As Content Marketing is the atomic part of Digital Marketing, you should also be aware of the Digital Marketing Course Content to have a complete understanding of the Digital Marketing Landscape.
To sum it up I would like to suggest you that if you personally feel that a content marketing online course will be helpful in enhancing your knowledge and skills on the topic, just GO FOR IT! The only place where you need to think twice is where to take the course from. Conduct an online survey and look for the best institutes that offer you the content marketing courses online.