With content marketing, you create and distribute content that is helpful, informative, and entertaining to potential clients. The content marketing strategy has become an integral part of any company’s digital marketing plan.
Companies with active blog report 97% more leads – HubSpot
According to Content Marketing Institute, 29% of brands’ total marketing budget is spent on content marketing alone. Therefore, it has become important for every marketer to know what content marketing is and how they can leverage this aspect to benefit the most.
In order to understand how Content Marketing can be a key to the digital marketing success, Virginia Sharma, Director, Marketing Solutions, LinkedIn India, has taken up the webinar on ‘Content Marketing: Unlock the Key to Digital Marketing Success in 2017’. In this webinar, she has covered various aspects such as why content marketing is needed in India, how to set up a good content strategy, and more.
Following are the key takeaways from the webinar on ‘Content Marketing: Unlock the Key to Digital Marketing Success in 2017’:
- Need of Content Marketing for marketers in India.
- How to set up a content marketing strategy?
- Guides and resources to start the content marketing strategy.
- Case studies on how brands achieved their business and marketing goals using content as their primary lever.
Found this Content Marketing webinar valuable? You can get to know about the upcoming and trending webinars along with gaining knowledge from the past webinar recordings.